Confidential is hiring: Vice President of Audience Analytics in New York City
Confidential, New York City, NY, US, 10001
Vice President of Audience Analytics
About the Company
Prominent media conglomerate
Industry
Media Production
Type
Privately Held
Founded
1887
Employees
10,001+
Categories
- Media
- Publishing
- Cooking
- Delish
- Dinner Ideas
- Food Blogs
- Grocery Coupons
- Holiday Recipes"
- Menus
- Party Food
- Recipes
- Advertising
- Digital Media
- News
- TV
- TV Production
- Video Streaming
- Farm Products
- Warehousing
- Storage Services
- Grain Elevators
- Farming
Specialties
- television
- digital
- magazines
- entertainment
- publishing
- business media
- cable
- radio
- real estate
- syndication
- and marketing
About the Role
The Company is seeking a Vice President of Audience Analytics to lead the integration of advanced data science with consumer insights, driving business impact across enterprise-level marketing and advertising. The successful candidate will be responsible for developing and executing data-driven audience strategies that meet the objectives of both marketing and ad sales. This role involves managing a multidisciplinary team, building and deploying machine learning models, and activating audience insights to enhance personalization, targeting, and performance measurement. The VP will also be instrumental in the organization's transition to consumer-centric decision-making, using cutting-edge techniques to support business growth, campaign performance, and brand resonance. Applicants for the Vice President of Audience Analytics position at the company should have a minimum of 10-15 years' experience in data science or audience analytics, with a strong background in consumer research. The role requires a leader with a proven track record in applying advanced analytics and machine learning models, particularly in the context of B2C marketing and ad sales. The ideal candidate will possess exceptional storytelling and communication skills, the ability to influence across business units, and experience in leading cross-functional teams. Proficiency in tools such as Python, R, SQL, and cloud platforms is essential, with a Bachelor's degree required and a Master's degree preferred in a relevant field. The role demands a strategic thinker with an entrepreneurial ethos, capable of translating complex insights into actionable business recommendations and identifying opportunities for growth and innovation.
Hiring Manager Title
SVP of Data Product Development
Travel Percent
Less than 10%
Functions
- Data Management/Analytics