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Scratch Restaurants Group

Social Media Coordinator Job at Scratch Restaurants Group in Austin

Scratch Restaurants Group, Austin, TX, United States, 78716

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Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
  • Wellness resources
Scratch Restaurants Group is an award-winning, chef-driven hospitality company behind acclaimed concepts such as Sushi by Scratch Restaurants, and Pasta|Bar With 26+ restaurants nationwide and a growing media presence, we are redefining fine dining, omakase, and fast-casual experiences through craft, storytelling, and creative excellence.

Position Overview
We’re looking for a creative and motivated Social Media Coordinator to join our in-house team and support the online presence of our fine-dining brands, Pasta|Bar and Sushi by Scratch Restaurants. The ideal candidate is Austin-based, passionate about food, fluent in digital culture, and comfortable creating content both behind the camera and behind the screen.

This is a remote position, but will require quarterly local shoots, content capture at restaurant locations, or campaign coordination. Will include occasional travel to Los Angeles.

Key Responsibilities:
  • Content Creation
    • Capture and edit high-quality photo and video content (food, behind-the-scenes, chef moments, ambiance, etc.)
    • Support creation of Instagram Reels, Facebook, TikToks, and story highlights
    • Maintain a consistent visual aesthetic across all channels
  • Social Media Management
    • Assist in managing day-to-day posting on Instagram, Facebook, and TikTok for Pasta|Bar and Sushi by Scratch Restaurants
    • Write engaging captions that reflect each brand’s voice
    • Monitor engagement and community interaction (comments, DMs, reposts)
  • Campaign Support
    • Help plan and execute seasonal campaigns, menu launches, events, and media collaborations
    • Work with PR and marketing to align social content with larger brand storytelling goals
  • Analytics & Reporting
    • Track performance metrics and provide regular updates on content engagement
    • Identify trends and insights to optimize future posts
Qualifications
  • 1-2 years of experience in social media, marketing, or content creation
  • Strong photography and photo editing skills (food photography is a major plus)
  • Familiarity with social platforms: Instagram, TikTok, Facebook
  • Basic video editing skills (Reels/TikTok experience preferred)
  • Strong written communication skills and sense of voice
  • Highly organized, self-motivated, and responsive to feedback
  • Bonus: Familiarity with MailChimp, Canva, or other newsletter design platforms
  • Based locally in Austin, TX, or surrounding areas, with flexibility for occasional local shoots or events
Highly organized, self-motivated, and responsive to feedback

Perks & Benefits
  • Mainly remote
  • Medical, Dental, Vision, 401K w/ matching
  • Paid time off and Sick time
  • Dining discounts at Sushi by Scratch Restaurants and Pasta | Bar
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