Scratch Restaurants Group
Social Media Coordinator Job at Scratch Restaurants Group in Austin
Scratch Restaurants Group, Austin, TX, United States, 78716
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
Scratch Restaurants Group is an award-winning, chef-driven hospitality company behind acclaimed concepts such as Sushi by Scratch Restaurants, and Pasta|Bar With 26+ restaurants nationwide and a growing media presence, we are redefining fine dining, omakase, and fast-casual experiences through craft, storytelling, and creative excellence.
Position Overview
We’re looking for a creative and motivated Social Media Coordinator to join our in-house team and support the online presence of our fine-dining brands, Pasta|Bar and Sushi by Scratch Restaurants. The ideal candidate is Austin-based, passionate about food, fluent in digital culture, and comfortable creating content both behind the camera and behind the screen.
This is a remote position, but will require quarterly local shoots, content capture at restaurant locations, or campaign coordination. Will include occasional travel to Los Angeles.
Key Responsibilities:
Key Responsibilities:
- Content Creation
- Capture and edit high-quality photo and video content (food, behind-the-scenes, chef moments, ambiance, etc.)
- Support creation of Instagram Reels, Facebook, TikToks, and story highlights
- Maintain a consistent visual aesthetic across all channels
- Social Media Management
- Assist in managing day-to-day posting on Instagram, Facebook, and TikTok for Pasta|Bar and Sushi by Scratch Restaurants
- Write engaging captions that reflect each brand’s voice
- Monitor engagement and community interaction (comments, DMs, reposts)
- Campaign Support
- Help plan and execute seasonal campaigns, menu launches, events, and media collaborations
- Work with PR and marketing to align social content with larger brand storytelling goals
- Analytics & Reporting
- Track performance metrics and provide regular updates on content engagement
- Identify trends and insights to optimize future posts
Qualifications
- 1-2 years of experience in social media, marketing, or content creation
- Strong photography and photo editing skills (food photography is a major plus)
- Familiarity with social platforms: Instagram, TikTok, Facebook
- Basic video editing skills (Reels/TikTok experience preferred)
- Strong written communication skills and sense of voice
- Highly organized, self-motivated, and responsive to feedback
- Bonus: Familiarity with MailChimp, Canva, or other newsletter design platforms
- Based locally in Austin, TX, or surrounding areas, with flexibility for occasional local shoots or events
Highly organized, self-motivated, and responsive to feedback
Perks & Benefits
- Mainly remote
- Medical, Dental, Vision, 401K w/ matching
- Paid time off and Sick time
- Dining discounts at Sushi by Scratch Restaurants and Pasta | Bar