Marketing Analytics Manager
Ormco is seeking a highly motivated and results-oriented Marketing Analytics Manager to lead our North American analytics efforts. This critical role will be instrumental in driving data-driven decision-making across our marketing and sales organizations. The ideal candidate will possess a strong analytical acumen, excellent communication skills, and the ability to translate complex data into actionable insights. You will be a key partner in understanding our business performance, optimizing campaigns, and contributing to our continued growth in the North American market. This role will be based at our HQ in Brea (3 days in the office).
Responsibilities:
- Drive Campaign and Business Analytics & Insights: Lead the development and execution of comprehensive analytics frameworks to evaluate the performance of marketing campaigns and overall business initiatives within North America. This includes identifying key performance indicators (KPIs), developing reporting dashboards, conducting in-depth analyses, and generating actionable insights to improve efficiency and effectiveness.
- Partner with Sales Operations on Segmentation: Collaborate closely with the Sales Operations team to develop and refine customer segmentation strategies. Leverage data analysis to identify key customer groups, understand their behaviors, and inform targeted marketing and sales approaches.
- Developing predictive models for customer behavior (e.g., churn, lead scoring).
- Analyzing market trends and competitive landscapes to identify opportunities.
- Presenting analytical findings and recommendations to stakeholders across different departments.
- Ensuring data quality and integrity within analytics systems.
- Contributing to the development and implementation of data governance policies.
- Working with data warehousing and engineering teams to optimize data infrastructure.
Job Requirements:
Qualifications:
- Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Business Analytics, or a related discipline; Master's degree is a plus.
- 5+ years of experience in an analytics role, preferably with a focus on Marketing and Sales analytics.
- Proficiency in data analysis tools and software (SQL, Excel, Tableau, Power BI, Google Analytics, CRM systems).
- Proven experience in campaign analysis, business performance reporting, and generating actionable insights.
- Strong understanding of customer segmentation principles and methodologies.
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong communication and presentation skills, with the ability to effectively convey complex data findings to both technical and non-technical audiences.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience with orthodontic/dental or medical device category highly preferred.
Target Market Salary Range: $78,800 - $118,200
Operating Company: Ormco
Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.