RPM Healthcare is hiring: Marketing Manager, Growth & Content in Fair Lawn

Marketing Manager, Growth & Content Location: Hybrid – 1–2 days/week in Fair Lawn, NJ Type: Full-Time Reports To: President About the Role We’re looking for a Marketing Manager, Growth & Content to drive pipeline through high-impact campaigns and content that converts. You’ll be the architect behind demand generation, content strategy, and funnel optimization — with a clear line of sight to sales and revenue. If you’re part strategist, part hands-on doer, and love the idea of shaping a high-growth healthcare brand, this is your role. Responsibilities Campaigns & Pipeline Growth Launch and manage multi-channel campaigns (LinkedIn, email, webinars, digital ads) targeting provider groups and health systems Build and optimize lead funnels, capture forms, and nurture sequences Identify high-intent audiences and tailor messaging to specialty and role Collaborate with sales to turn buyer pain points into campaign opportunities Track campaign ROI, lead conversion rates, and pipeline contribution Content Strategy & Execution Write blogs, landing pages, email campaigns, and white papers Develop messaging frameworks by persona (e.g., CMO vs. Clinical Director) and by program (CHF, OB, Hypertension, etc.) Turn clinical outcomes and success stories into shareable, high-trust content Brand Awareness & Creative Identify and pitch press release opportunities that position RPM as an industry leader Light graphic design (Canva, Figma, Adobe) and video editing (CapCut, Adobe Premiere) for social, testimonial, or campaign assets Qualifications 4+ years in B2B marketing (healthcare, SaaS, or medtech highly preferred) Proven track record of campaigns tied to lead generation and pipeline growth Strong copywriting and messaging skills Familiarity with HubSpot or similar CRM/automation tools Experience with PR outreach or basic design/video tools Compensation & Benefits Salary: $75,000–$95,000 + performance-based bonus Health, dental, and vision insurance 401(k), PTO, paid holidays Hybrid work: 1–2 days/week in our Fair Lawn, NJ office Stand Out From the Crowd Want to go the extra mile? Call us at (727) 513-3400 and leave a 30–60 second voicemail sharing: Your name What excites you about this role A campaign you’re proud of and its impact #J-18808-Ljbffr