- Salary Range: $57,000-$70,000 based on experience-level and qualifications
Summary of Role
At Parallel Path, we help ambitious health and brands grow faster through the power of digital-first marketing.
With almost 20 years of history, we are a nimble and growing agency with offices in Boulder, CO, and Columbus, OH. We are seeking an experienced Performance Media Manager to join our team.
The Performance Media Manager will assist the Senior Media Staff to develop, build, implement, and manage client’s advertising campaigns including set up, support, reporting/analysis, and QA on projects of various sizes. Responsibilities include trafficking campaigns across paid social platforms (Facebook/IG, Pinterest, TikTok, etc.), programmatic display/native, (GDN and others), traditional (OOH, & print) and other paid media channels. This is a high-touch executional role, and there will also be opportunities to train in a client-facing capacity as well as contribute to the Parallel Path blog/content strategy.
You’re a great fit if you have the following:
- Passion: For all things digital marketing
- Problem Solver: Outstanding ability to think creatively, and identify and resolve problems efficiently
- Detail-Oriented: Attention to detail and the ability to effectively multi-task in a deadline driven environment
- Strong Communicator: Ability to clearly and effectively articulate thoughts and be comfortable presenting media strategies to internal and client teams
- Autonomous: High levels of integrity, autonomy, proactivity
- Flexibility: Ability to work across multiple brands and foster team collaboration
- Efficient: Excellent analytical, organizational, project management and time management skills
Primary Responsibilities
- Media Planning, Implementation, Management: Help generate media plans and vet vendor proposals; Budget management; QA
- Campaign Implementation and Oversight: Set up new campaigns/accounts in paid media channels, traffic/QA creative, monitor budgets and spend pacing
- Optimizations: Continuously optimize all managed paid media channels to meet or exceed established KPIs
- Reporting: Pull data metrics to help Media Team compile client-facing reports and analysis; Own the outcome – you should be comfortable answering questions about the data you’ve pulled and provide some analysis as to what the numbers mean
- Industry Knowledge: Build on your understanding of the industry through continuous research on trends; Have a solid understanding of each paid media channel, its functionality, and strategies for successful campaigns; Share your knowledge with internal team members to improve agency’s overall service delivery
Qualifications
- BA/BS in Marketing, Communications, or related field
- 1-2 years of relevant work experience with planning, implementing, and helping to manage paid media campaigns – agency experience is preferred, but willing to consider candidates who have experience working across multiple channels within different verticals
- Proven track record at helping to drive success with paid media strategies
- Experience setting up and monitoring campaigns in Facebook, Instagram, TikTok, YouTube, and programmatic platforms
- Experience with website analytics tools (e.g. Google Analytics)
- Familiarity with different campaign set up tactics (e.g. you know when and why to use a conversion objective vs. a campaign set up to optimize for traffic)
- Based near one of our office locations – Boulder, CO or Columbus, OH
We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual/gender orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
To apply, please send a resume and cover letter to careers@parallelpath.com
Why Parallel Path?
Our associates enjoy working with seasoned industry experts, an awesome work environment, competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefit, cell phone subsidy, ongoing professional development, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), private health and wellness coaching and more! We like to bike, ski/ride, climb, hike, skate, and have fun. Come work – and play! – at Parallel Path.
About Parallel Path
Parallel Path is a privately-held, integrated digital marketing agency that helps ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. Parallel Path was recently named as one of Outside Magazine’s Best Places to Work in the U.S.
We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual/gender orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
Our associates enjoy working with seasoned industry experts, an awesome work environment, competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefit, cell phone subsidy, ongoing professional development, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), private health and wellness coaching and more! We like to bike, ski/ride, climb, hike, skate, and have fun. Come work – and play! – at Parallel Path.
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