Marketing Manager Job at New Energy Works of Rochester Inc in Farmington

Marketing Manager – New Energy Works East Coast
Reports to Brands & Creative Director

Full-time | Monday – Friday | 8am to 5pm | In-Office

Salary range: $70,000—80,000

Description:
New Energy Works East Coast is looking for a Marketing Manager to serve as the point-person for strategizing and developing marketing initiatives and Public Relations for the brands of New Energy Works East Coast. These initiatives and activities include campaigns (print, web, digital, social media, PR, etc.), events, tradeshows, and sponsorships. New Energy Works East Coast Marketing Manager doesn’t necessarily create these campaigns, but their knowledge of what makes our audience tick, brand’s unique position, and what our markets needs, will help guide the Creative Team to develop messaging and assets that align with a brand and strengthen its position in the marketplace.

While New Energy Works East Coast Marketing Manager is a singular role for the company, they are a valued member of a small internal Brands & Creative team where they will get to have impact across all components of brand marketing. This position is in-person, in Farmington, New York. Remote work not possible.

Responsibilities:

• Work with Brands & Creative Director to meet Executive Leadership growth expectations, uphold New Energy Works East Coast Brands reputation
• Work with New Energy Works East Coast Leaders to identify marketing needs
• Develop, manage, and maintain marketing plans, tactics, measures, and budget to drive market growth
  • Create yearly marketing strategies with quarterly plans
  • Report on measures through data visitation
• Maintain competitive and market analysis for a variety of services in the Eastern US and Canada
• Build relationships with influencers, journalists, and media outlets
• Manage outside partners needed for marketing plan execution
• Oversee websites and social media accounts to make sure they are on message, partnerships are highlighted, and information is up to date
• Assist sales team with imagery/copy/layout RFPs & presentations
• Travel to tradeshows/events and sales markets

All Brand & Creative Team Members, including this position:

• Create new marketing tactics and campaign ideas through group brainstorms
• Stays abreast of new initiatives, products, and services and looks for opportunities to bring them into marketing efforts
• Works with cross-departmentally to ensure information is appropriate, correct, and timely
• Own marketing projects from start to finish
• Build brand-ambassadors through interaction with employees
• Be available outside of business hours on occasion as necessary
• Other tasks as needed

Requirements:

Education and Experience:

• 7-10 years’ experience in public relations, or marketing
• Prior experience working with construction or architectural clients is a plus
• Has managed multiple brands marketing plans at once
• Has demonstrated experience building relationships with influencers, journalists, and media outlets

Skills and Abilities:

• Strong research and analytical skills
• Budget-management skills and proficiency
• Familiarity with the latest trends, technologies, and methodologies for marketing tactics
• A willingness to listen and work collaboratively
• Positive and approachable demeanor with excellent communication skills
• Experience with technology systems: CRMs (Hubspot), ERPs (Acumatica), Project Management (ASANA), Google analytics G4, and other measurement tools
• Demonstrated organizational skills; reliable, excellent follow through
• Strong work ethic