Fi is hiring: PR & Communications Lead in New York

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This range is provided by Fi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $200,000.00/yr

Welcome to Fi.

We’re a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent.

The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of dog ownership together.

Fi is looking for a PR & Communications Lead!

Fi is looking for a strategic, hands‑on comms pro to own how the world hears about us. You’ll be the voice that brings our mission to life — showing how technology can transform the dog–human connection and creating moments that make people stop, listen, and share. You’ll set the strategy, drive big launches, and ensure our story cuts through the noise — from headline‑grabbing press to influencer buzz to culture‑driven social moments. If you can turn complex tech into a narrative everyone wants to tell — and you happen to love dogs — you’ll fit right in.

What You'll Do:

• Own PR Strategy – Build and run our PR playbook end‑to‑end. Drive awareness of Fi’s mission, products, and campaigns with coverage that moves the needle
• Media Relations – Land top‑tier consumer, tech, business, and pet press. Be the go‑to for journalists looking for the next big story
• Storytelling – Turn product features, launches, and data into narratives people remember
• Influencer Integration – Help shape and execute influencer involvement in launches, product seeding, and brand storytelling
• Earned → Owned Amplification – Turn press wins into high‑impact social content and align messaging across PR, owned, and influencer channels
• Partnership Comms – Play a key role in comms and activation for co‑branded initiatives, from announcement through amplification
• Trendspotting – Catch the cultural moments and news hooks that keep Fi in the conversation
  
  
  

What You Bring:

• 4–6+ years in PR, communications, or related roles – ideally with early/growth‑stage brand experience
• Proven track record of landing coverage in top‑tier media
• Strong journalist relationships in consumer, tech, and/or business
• Killer writing and pitching skills
• Ability to translate complex tech into clear, human stories
• Bonus: agency + in‑house experience
  
  
  

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program
  
  
  

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

The anticipated base salary range for this position is $65,000–$200,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Technology, Information and Internet

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