Job Description
About Company:
Retirement Planners of America (RPOA) is a Dallas-based wealth management and investment firm with over $3.58 billion in assets under management and serving over 6,600 households in 48 states (as of 12/31/23). RPOA has 14 offices in Texas, Arizona, California, and Oklahoma. The firm's financial advisors work with pre-retirees and retirees, offering financial planning, investment management, Social Security planning, and income tax planning services. As a fiduciary-bound firm, we make decisions based on our core values, prioritizing our clients' retirement security.
RPOA provides financial planning, investment management, family estate planning and income tax planning services nationwide. We help our clients build a plan to reach their retirement goals while protecting their investment.
The RPOA team includes over 30 retirement planners all of them ready to help its clients build a plan to reach their retirement goals while protecting their investments. At RPOA, we believe that retirement should be one of the best times of your life. RPOA’s primary goal is to help our clients to experience the best retirement possible.
About the Role:
The Marketing Intern will play a crucial role in supporting the marketing team by assisting with the development and execution of marketing campaigns that enhance brand awareness and drive customer engagement. This position offers hands-on experience in various marketing functions including content creation, social media management, market research, and data analysis. The intern will collaborate closely with cross-functional teams to help implement strategies that align with the company’s overall marketing goals. Through this role, the intern will gain valuable insights into the marketing industry, develop professional skills, and contribute meaningfully to ongoing projects. Ultimately, the Marketing Intern will help ensure that marketing initiatives are executed efficiently and effectively, contributing to the company’s growth and success.
Minimum Qualifications:
- Currently enrolled in or recently graduated from a degree program in Marketing, Communications, Business, or a related field.
- Basic understanding of marketing principles and digital marketing channels.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work collaboratively in a team environment and manage multiple tasks effectively.
Preferred Qualifications:
- Experience with social media management tools such as Hootsuite or Buffer.
- Familiarity with graphic design software like Adobe Photoshop or Canva.
- Knowledge of SEO best practices and content management systems.
- Previous internship or work experience in a marketing or communications role.
- Analytical skills with experience using data visualization tools or Google Analytics.
Responsibilities:
- Assist in creating and scheduling engaging content for social media platforms to increase audience interaction and brand visibility.
- Support the marketing team in conducting market research and analyzing consumer data to identify trends and opportunities.
- Help coordinate and execute email marketing campaigns, including drafting content and monitoring campaign performance.
- Collaborate with team members to develop creative marketing materials such as blog posts, newsletters, and promotional flyers.
- Track and report on key performance metrics to evaluate the effectiveness of marketing activities and suggest improvements.
Skills:
The Marketing Intern will utilize strong communication skills daily to craft compelling content and engage with diverse audiences across multiple platforms. Analytical skills will be applied to interpret market research data and campaign metrics, enabling data-driven decision-making. Proficiency with digital tools and software will facilitate the creation and scheduling of marketing materials, ensuring timely and effective campaign execution. Collaboration and organizational skills will be essential for coordinating with team members and managing concurrent projects efficiently. Additionally, creativity and adaptability will be important for contributing fresh ideas and responding to the dynamic nature of marketing initiatives.