Maytronics is hiring: Demand Generation Marketing Specialist in Duluth

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We are seeking a strategic and data-driven Demand Generation Marketing Specialist to own and optimize email marketing for online eCommerce platforms. This role is pivotal to the success of our Direct-to-Consumer growth strategy, managing the customer lifecycle, driving cross-sell/upsell initiatives, and delivering highly personalized messaging to increase engagement, revenue, and customer lifetime value.

You will combine hands-on campaign execution in Salesforce Marketing Cloud with strategic ownership of email performance and growth, working closely with cross-functional global teams to align campaigns with revenue objectives and expand our reach in the D2C market.

Responsibilities:

Campaign Execution & Management

·Plan, schedule, and deploy email and in-app campaigns for promotions, product launches, and lifecycle programs.

·Monitor email deliverability, resolve bounce/spam issues, and ensure campaigns are sent accurately and on time.

·Manage and optimize triggered workflows and journeys to support customer acquisition and retention.

·Respond to urgent technical and campaign-related issues.

Performance Optimization & Growth

·Analyze campaign and workflow performance to identify opportunities to improve CTR, conversions, and revenue contribution.

·Run A/B tests on subject lines, creative, CTAs, and personalization strategies to maximize engagement.

·Develop and refine audience segmentation strategies to target behavior- and purchase-driven cohorts.

·Optimize automation workflows based on engagement trends and customer lifecycle stages.

·Partner with design and content teams to create scalable, high-performing email templates.

·Implement dynamic content and personalization to enhance customer experiences and drive sales.

·Align campaign content with broader marketing initiatives, promotions, and seasonal events.

Compliance & Reporting

·Maintain list hygiene and ensure compliance with GDPR, CAN-SPAM, CCPA, and related regulations.

·Prepare and present monthly and quarterly email performance reports with actionable insights.

·Contribute to long-term email marketing strategies to support D2C revenue growth targets.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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