Head of Influencer Marketing Job at Dion in New York

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We're Dion. And we're rewriting the rules of connection. We’re turning the world’s boldest move — buying someone a drink — into a social utility. Real drinks, real people, real venues. All from your phone. Dion is what happens when Raya meets LinkedIn, but every new connection starts with a drink — redeemable at the best bars and restaurants in town. After a high-impact launch in Dubai, we're now live in New York and Miami, with 70+ venues, 15K+ users, and backing from serial tech founders, investors,

and hospitality heavyweights.

We’re hiring a Head of Influencer Marketing to own our influencer engine — from sourcing and seeding to viral moments, long-term brand love, and making Dion impossible to ignore. If shaping a category-defining brand excites you — let’s talk.

Why is this an amazing opportunity?

• You’ll own the creator ecosystem - From nano to macro, you’ll identify the right voices in every city and build lasting, high-impact relationships.
• You’ll own the brand — you’re the chief architect of how Dion shows up in the world, city by city
• Real impact, fast pace. You’ll launch campaigns, test creative, and scale what works
• Build something iconic. Help shape the voice and story of Dion
• Work with a dream team. You’ll collaborate closely with founders, product, ops — no silos, all signal

Your responsibilities will be to:

• Develop channel-specific strategies that drive both brand heat and business results
• Own social media end-to-end: content calendars, performance, budget, creators — all of it
• Build and scale influencer and UGC programs — from briefs and contracts to creative direction and ROI
• Craft marketing campaigns that move people from “just heard of Dion” to “sending drinks like it’s second nature”
• Build testing frameworks to double down on what works — and kill what doesn’t
• Track cultural trends, competitor moves, and white space — then act on them
• Ensure brand voice and creative consistency across all touchpoints

What We’re Looking For:

• 3–6 years of marketing or social media leadership in consumer tech, marketplaces, or lifestyle brands
• Experience working directly with influencers, and building and scaling growth-focused social programs
• Deep fluency with TikTok, Instagram, and emerging channels — including algorithm dynamics and content trends
• Sharp instincts around UGC, virality, and influencer marketing
• Comfort with budgets, performance tracking, and ROI models
• Strong storytelling chops and ability to make even niche product moments feel cool
• A knack for identifying what’s next in culture and brand behavior
• You’ve built your own following or led a community
• You’ve taken something from 0 to 1 and then to 100

What we offer:

• Competitive Salary and equity incentives
• Work in a diverse, value-driven, fun, and international team
• Be part of a fast-growing company with boundless potential
• Immerse yourself in a daily life and culture that is friendly, inclusive, and warm

If this could be a fit, apply now at: careers@dionapp.com

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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