Multimedia Producer Job at Lees-McRae College in Banner Elk

Summary/Objective

The Multimedia Producer, reporting to the Executive Director of Marketing and Communications, generates high-quality and creative videos and photos that resonate with all college constituents. The Multimedia Producer strategically develops content for the institution’s website, publications, and social media platforms through a storytelling and photojournalism lens, ensuring the presentation of a consistent, distinct, and positive image for the Lees-McRae brand. They complete assigned photo and video projects with provided art direction as well as actively seek out new photo and video opportunities. The Multimedia Producer must be immersed in the college community and know how to capture the soul of the institution in an enticing way.

Essential Functions

• Develops interesting ways to capture academics and life at the college with video and still photography for various coverage needs including but limited to news/editorial, promotional/advertising, athletics, and special events.
• Catalogs digital assets into a tagged photo and video library and manages distribution to approved users.
• Regularly analyzes photo and video library to identify gaps and needs.
• Effectively post produces photography and videography to enhance visual storytelling and meet college visual standards.
• Implements appropriate audio and music mixing in addition to color correction for all photo and video content.
• Executes compression and encoding of video content for website and social media use.
• Manages setup and execution of live streamed events.
• Serve as administrator and content strategist for the college YouTube channel and assists with posting content to other social media platforms as needed.
• Manages the institutional process for the collection of and appropriate use clearances of photo and video material from the college community.
• Arranges outsourced photography and videography when needed.
• Develops strong relationships with all departments across campus to carry out visual marketing projects.
• Stays abreast of industry trends and best practices within the fields of marketing and communications and higher education.
• Supports strategic institutional initiatives and goals through marketing and communications.
• Exceptional photography and videography required
• Strong attention to detail required
• Social media preferred
• Graphic design (Adobe Creative Suite) preferred

Supervisory Responsibility

This position may supervise student workers and/or interns.

Work Environment

Normal office environment where there is no physical discomfort due to temperature, dust, noise and the like.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8 a.m. to 5 p.m. Occasional evening and weekend work (or other times when the college is otherwise closed) may be required as job duties demand.

Travel

Limited travel is expected for this position.

Required Qualifications

• Bachelor’s degree (with coursework in photography, videography, art, broadcasting, project management, or equivalent).

Preferred Qualifications

• Two or more years of photography and videography and/or project management experience.

Physical Demands

The employee is occasionally required to sit, climb, balance, stoop, kneel, crouch or crawl. The employee must frequently lift or move up to 10 pounds and occasionally lift or move up to 40 pounds.

Required fields are indicated with an asterisk (*).

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