Creative Director, Copy (Market Access) Job at EVERSANA in New York

Creative Director, Copy (Market Access)

EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions, and data analytics services for clients. We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can't, helping drive commercialization success.

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.

Job Description

The Creative Director (CD), Copy, Market Access is a manager and leader of brands, who sets the bar in terms of craft for senior-level copy team members. The CD has a proven ability to multitask, delegate, and manage as appropriate to ensure seamless management of business, while still contributing to idea generation and executional excellence. They are a direct liaison between creative and senior account team members and clients across their assigned brands, answering and exceeding strategic and creative expectations. They demonstrate a high level of business acumen in market access and all related channels [payer (commercial/government), pharmacy benefit managers, pharmacy, integrated delivery networks/health systems, employer benefit consultants, actuaries] while also nurturing the talents of others. The CD possesses advanced presentation and persuasion skills and is adept at leading meetings and selling work internally and externally (new business for new and existing clients). The CD is a leader that sets a positive tone and is a role model for others.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:

• Ownership of market access content for individual projects and agency of record brands
• Participates and owns the content portion of new business pitches for market access, with a deep knowledge of strategic imperatives, message architecture, and tactics
• Demonstrates strong leadership abilities to mentor, supervise, and set a career path for more junior-level writers
• Proactively monitors the progress of both own and direct reports' assigned projects, providing direction, input, and feedback on direct reports' work
• Coordinates assignments among assigned freelance writers and manages the quality of freelance work before sharing with the broader team (Strategy, Account, Clinical, Art, etc)
• Assesses day-to-day copywriting needs and alerts supervisor to coverage gaps within the agency or availability to support other teams as needed.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

PEOPLE LEADER:

People leaders must possess both the skills to effectively accomplish these tasks and the emotional intelligence to do so in alignment with our cultural values. In addition to the critical management and leadership tasks listed above, this role also includes the following unique responsibilities:

• Proactively monitor the progress of both own and direct reports' assigned projects, providing direction, input, and feedback on direct reports' work.
• Coordinate assignments among assigned freelance writers and manage the quality of freelance work before sharing with the broader team (Art, Art Services, Medical, Strategy, etc.).
• Assess day-to-day and upcoming copywriting needs and alert supervisor to coverage gaps within the agency or availability to support other teams as needed.

Qualifications

MINIMUM KNOWLEDGE, SKILLS AND ABILITIE: S:

The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.

• Bachelor's degree (or equivalent education plus professional experience) required. English, Communication, Life Sciences, or similar
• 10 years of agency/healthcare writing experience
• At least 8 years of experience in branded and unbranded topics related to managed markets such as PIE presentations/materials, value proposition messaging and presentations, formulary kits, reimbursement support materials for HCP offices, internal and external market access training/workshops, population health materials, shared decision-making deliverables, Medicare/Medicaid benefit design materials, and cost and coverage resources
• At least 5 years of agency experience supervising market access content for a brand(s)
• Ability to provide examples of branded or unbranded collateral conveying key marketing messages and scientific content through a storytelling lens for market access stakeholders, eg, payers, PBMs, integrated delivery networks/health systems, and internal pharma/biotech teams
• Expertise in extracting relevant information from clinical sources and writing medically accurate copy
• Experience with complex projects that include internal and external account and creative teams
• Client-facing confidence that advances dialogue, sells strategic ideas, and creates strong agency-client relationships
• Proficient in American Medical Association (AMA) style
• Familiarity with FDA/OPDP regulations and guidelines
• Excellent verbal communication and presentation skills
• Ability to work in a fast-paced environment and to learn quickly
• High-level interpersonal, organizational, and problem-solving skills
• Ability to prioritize tasks and manage time effectively
• Experience and/or Training (i.e. the kind of skills and knowledge and number of years required)
• Proficiency in Word, PowerPoint, Excel, Adobe, Microsoft Office, and Teams