Senior Manager, HAE Digital Marketer Job at BioSpace in Cambridge

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Job Description

About the role:

As Senior Manager, HAE Digital Marketer, you will be responsible for Omnichannel Campaign Planning and Digital Execution, including design, execution, measurement, and optimization of high-value digital touchpoints aligned with brand strategies for the HAE franchise.

You will deliver a best-in-class customer experience by integrating strategic messaging into digital channels such as digital media, website, CRM, and targeted emails, creating a seamless experience that connects personal and non-personal engagements. You will collaborate with brand partners to develop and deliver this customer experience.

You will partner with Commercial Analytics & Insights (CA&I) and Digital, Data & Technology (DD&T) teams to measure and optimize campaign performance, translating digital metrics into insights for campaign improvements. This requires strong cross-functional leadership and effective prioritization. You will report to the RDBU Omnichannel Marketing Capabilities Lead.

Key Responsibilities

• Provide expertise on digital best practices for franchise digital initiatives, collaborating with Brand teams on implementation and performance insights.
• Partner with Corporate Communications, DD&T, and CA&I to drive omnichannel strategies enhancing customer and patient experiences.
• Oversee execution and budgeting for DAOR as the primary contact.
• Lead digital execution and measurement plans for HAE products.
• Manage the promotional budget for media and digital campaigns across the portfolio.
• Ensure all activities comply with Takeda’s Legal, Regulatory, and Compliance standards.
• Participate in review and approval processes for promotional initiatives.

Minimum Qualifications

• Bachelor's degree plus 5+ years of experience in biopharma, CPG, agency, or related fields; MBA is a plus.
• Experience deriving insights from digital performance data across channels like web, email, display, and social media.
• Experience managing creative/digital agencies and budgets.
• Strong understanding of digital marketing with an omnichannel focus.
• Proven project management skills.
• Results-oriented, organized, detail-focused, and able to meet deadlines.
• Ability to work independently and collaboratively.
• Excellent presentation skills for diverse audiences.
• Proficiency in Microsoft Excel and PowerPoint.
• Availability to work 5 days a month at 500 Kendal, Cambridge MA.
• Willingness to travel up to 20%.

Preferred Qualifications

• Knowledge of Tableau or similar data visualization tools.
• Experience with MLR processes.

Additional Information

Takeda is committed to diversity and equal employment opportunities. The role is classified as 'hybrid' under Takeda’s remote work policy. Compensation ranges from $137,000 to $215,270, depending on experience and qualifications. The position offers benefits including health insurance, 401(k), paid time off, and more. The location is in Cambridge, MA.

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