Editorial & Social Media Manager

About Us:

Athletech News is a leading online B2B publication committed to delivering timely, relevant, and engaging content to fitness, health, and wellness industry professionals. Our audience relies on us for breaking news, in-depth features, and thought leadership that help them stay informed and competitive.

Position Overview:

We are looking for an experienced and motivated Editorial & Social Media Manager to oversee daily news production, lead our social media presence, and contribute compelling editorial content for our digital publication.

This is an ideal opportunity for a professional with at least 3–4 years of experience in journalism, marketing, communications, or public relations who thrives in a dynamic B2B publishing environment. The ideal candidate has excellent news judgment and knows how to present each story across channels to maximize impact.

Key Responsibilities:

Daily News Production

• Coordinate with reporters and editors across the newsroom to publish stories, schedule articles for the daily email newsletter and manage the branded content publication calendar.
• Write compelling headlines and newsletter copy that drives open rates and click-throughs.
• Track performance metrics and recommend improvements to increase reach and engagement.
• Write news and breaking news items, as needed

Social Media Management

• Curate the homepage and social channels with a lively mix of breaking news, features, columns, thought leadership and videos.
• Create and manage both paid and organic social campaigns
• Develop, implement, and refine social media strategies that build connections, encourage community and grow our audience and deepen engagement across LinkedIn, X/Twitter, Instagram, and other relevant platforms.
• Develop and maintain content calendars
• Manage the day-to-day operation of our social media accounts, including creating, scheduling, and posting content.
• Monitor performance analytics, generate reports, and optimize content based on data-driven insights.
• Engage with our online community by responding to comments, inquiries, and relevant trends.

Collaboration & Strategy

• Work closely with the editorial, marketing, and design teams to align content strategies with broader business goals.
• Contribute ideas for special editorial projects, campaigns, and partnerships.
• Ensure timely project delivery, report on project status, and handle requests from other departments with appropriate follow-up.

Qualifications:

• Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, or a related field.
• Minimum 3–4 years of professional experience in editorial writing, social media management, digital marketing, or content creation for a media outlet or B2B publication.
• Proven experience managing corporate social media platforms and building engaged audiences.
• Proficiency in social media management tools, such as Sprinklr, Later, Hootsuite, and SproutSocial
• Comfortable with content creation apps and software, such as Canva, CapCut, InShot, and native platform creator suites
• Strong writing, editing, and headline-crafting skills with a sharp eye for detail.
• Proficiency with social media analytics and email marketing platforms (e.g., Mailchimp, Campaign Monitor).
• Ability to balance multiple priorities and deadlines in a fast-paced editorial environment.
• Experience working within project management platforms, such as Asana, Google Workspace, and Notion
• Responsive and effective communication skills, both written and oral.
• Demonstrate strong attention to detail and a high level of accuracy.
• Ability to meet deadlines within daily time constraints.

What We Offer:

• Opportunity to help shape and grow the voice of a respected B2B publication.
• A collaborative, flexible, and creative work environment.
• Competitive salary and comprehensive benefits.
• Professional development and opportunities to expand your portfolio and industry network.

How to Apply:

Please submit your resume, cover letter, and 2–3 writing samples that demonstrate your editorial skills and social media or newsletter experience.

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

We aim to spark ideas and shape agendas for fitness executives in this constantly evolving and fast moving sector. We set out each day to inform these leaders with proprietary content and analysis that will help them make more informed business decisions.

We keep pace with the intersection of fitness, health, wellness and technology. Launched in 2020, we are the premier B2B publication specializing in the rapidly growing world of fitness. Our goal is to inform, inspire and collaborate with those who are as passionate about fitness as we are.

From wearables to wellness, AI assists and every new boutique format in between, we put the info you need all in one place. We’ll help improve your everyday performance with the latest news shaping this industry, whether it’s fitness trends, tech innovations or what’s happening in finance. If you’re in the fitness business, this is the news source for you.