Associate Director of Integrated Marketing Campaigns
Join to apply for the Associate Director of Integrated Marketing Campaigns role at McDermott Will & Schulte
Associate Director of Integrated Marketing Campaigns
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Join to apply for the Associate Director of Integrated Marketing Campaigns role at McDermott Will & Schulte
Build your big career with the firm that does Big Law, Better . McDermott Will & Schulte is a leading global law firm that brings together more than 1,750 lawyers and 3,200 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune , The American Lawyer, Vault and others. We are also certified by Great Place to Work.
At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.
With Us, You’ll Find
- A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!
- Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
- Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
- Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.
The Associate Director of Integrated Marketing Campaigns leads the development and execution of strategic, data-driven marketing campaigns to support the firm’s business development and brand positioning efforts. This role collaborates closely with the Director of Marketing, marketing, brand, communications, business development, and marketing technology teams to deliver creative, integrated marketing programs across practices, industries, and geographies. The Associate Director is responsible for ensuring marketing campaigns align with firm priorities, reflect a client-centric approach, and demonstrate a measurable impact.
Essential Functions And Responsibilities
- Lead the strategy, development, and execution of integrated, client-centric marketing campaigns that amplify priority services, elevate thought leadership, and deliver measurable growth across practices, industries, and global markets
- Collaborate cross-functionally with business development, brand, communications, digital, and research teams to ensure campaigns are aligned with firm priorities, client needs, and market opportunities
- Drive a data-informed, digitally enabled campaign methodology by leveraging segmentation, journey mapping, personalization, marketing automation, and performance analytics to optimize engagement and deliver qualified business opportunities
- Apply client insights, competitive intelligence, and emerging market trends to shape campaign targeting, messaging, and positioning strategies that are relevant, responsive, and differentiated
- Establish and continuously refine campaign operating frameworks, including messaging architectures, toolkits, briefs, templates, and measurement models to ensure consistency, scalability, and executional excellence across the marketing function
- Champion a culture of innovation and experimentation by incorporating test-and-learn approaches to messaging, tactics, and creative formats; and integrating emerging technologies such as generative AI and marketing automation tools to enhance effectiveness
- Partner with internal stakeholders to embed firm-sponsored events and sponsorships within broader campaign ecosystems that drive awareness, engagement, and alignment with growth objectives
- Advance