Marketing Manager Job at Rose Associates in New York

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Location: 777 Third Avenue, New York, NY 10017

Overview

Rose Associates is your gateway to an exhilarating realm of real estate innovation. Our dynamicservices platform spans development, management, leasing, and marketing, catering to private and institutional property owners globally. In the unparalleled market of New York City, where unique needs and challenges abound, we've solidified our position as the go-to industry leader.

Established in 1925, Rose Associates boasts almost a century of New York real estate expertise,continuously expanding across the tri-state area. Join us on the forefront of innovation andgrowth – Rose Associates is where excitement meets opportunity!

The Property Marketing Manager is responsible for leading the creation and implementation of B2C marketing strategies to support property operations business to achieve brand, lead generation, and leasing targets. Reporting to the Managing Director of Marketing and Leasing, the Marketing Manager will be responsible for managing a “best-in-class" customer centric marketing program that aligns with RPMG’s business model and client goals.

Essential Job Functions

• Lead market-wide property marketing initiatives to drive lead generation and deliver on leasing and revenue targets for RPMG and RPMG clients.
• Generate property-specific marketing plans and media schedules based on competitor analysis, client media budgets, and annual leasing goals.
• Provided digital marketing expertise in online brand reputation, SEO/SEM, Google Analytics, and content feeds to ensure each community has a strong digital footprint to drive necessary traffic.
• Work with 3rd party vendor partners and creative agencies to manage and execute multi-channel advertising strategies, including PPC, SEM, SEO, ILS, email, social media, reputation management, print collateral, signage, and overall property presentation with the latest technology.
• Provide training both in the corporate setting with large groups, and with smaller groups on-site to ensure Marketing best practices are understood and adhered to throughout the portfolio.
• Deliver timely/accurate budgets and marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks, and opportunities.
• Provide direction on the social strategy, public relations and event and resident engagement strategy of properties.
• Speak to marketing efforts and results, and make thoughtful recommendations on calls with clients/ownership
• Partner with on-site teams to support all marketing efforts, training and strategy needed to drive success
• Ability to prioritize and manage multiple projects simultaneously.
• Analyze local market trends and make strategic marketing recommendations.
• Must be present on-site and be able to move throughout the building to address marketing matters, including exceptional communication skills to meet with staff and visitors
• Ability to ascend and descend stairs and be comfortable with exposure to varying environmental climates and circumstances
• Position may be required to perform duties outside their normal responsibilities as needed

Location: 777 Third Avenue, New York, NY 10017

Overview

Rose Associates is your gateway to an exhilarating realm of real estate innovation. Our dynamicservices platform spans development, management, leasing, and marketing, catering to private and institutional property owners globally. In the unparalleled market of New York City, where unique needs and challenges abound, we've solidified our position as the go-to industry leader.

Established in 1925, Rose Associates boasts almost a century of New York real estate expertise,continuously expanding across the tri-state area. Join us on the forefront of innovation andgrowth – Rose Associates is where excitement meets opportunity!

The Property Marketing Manager is responsible for leading the creation and implementation of B2C marketing strategies to support property operations business to achieve brand, lead generation, and leasing targets. Reporting to the Managing Director of Marketing and Leasing, the Marketing Manager will be responsible for managing a “best-in-class" customer centric marketing program that aligns with RPMG’s business model and client goals.

Essential Job Functions

• Lead market-wide property marketing initiatives to drive lead generation and deliver on leasing and revenue targets for RPMG and RPMG clients.
• Generate property-specific marketing plans and media schedules based on competitor analysis, client media budgets, and annual leasing goals.
• Provided digital marketing expertise in online brand reputation, SEO/SEM, Google Analytics, and content feeds to ensure each community has a strong digital footprint to drive necessary traffic.
• Work with 3rd party vendor partners and creative agencies to manage and execute multi-channel advertising strategies, including PPC, SEM, SEO, ILS, email, social media, reputation management, print collateral, signage, and overall property presentation with the latest technology.
• Provide training both in the corporate setting with large groups, and with smaller groups on-site to ensure Marketing best practices are understood and adhered to throughout the portfolio.
• Deliver timely/accurate budgets and marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks, and opportunities.
• Provide direction on the social strategy, public relations and event and resident engagement strategy of properties.
• Speak to marketing efforts and results, and make thoughtful recommendations on calls with clients/ownership
• Partner with on-site teams to support all marketing efforts, training and strategy needed to drive success
• Ability to prioritize and manage multiple projects simultaneously.
• Analyze local market trends and make strategic marketing recommendations.
• Must be present on-site and be able to move throughout the building to address marketing matters, including exceptional communication skills to meet with staff and visitors
• Ability to ascend and descend stairs and be comfortable with exposure to varying environmental climates and circumstances
• Position may be required to perform duties outside their normal responsibilities as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent professional experience
• Minimum 5 years of experience in real estate and/or property marketing
• Proficiency in navigating computers and community management software including Microsoft Office (Word, Excel, PowerPoint, Adobe Creative Suite (InDesign, Photoshop, Illustrator),iLuvLeasingand Yardi
• Exceptional verbal and written communication skills
• Strong attention to detail and ability to proof written materials, presentations, and marketing collateral
• Capable of managing multiple projects with shifting priorities and tight deadlines
• Experience planning and executing electronic marketing campaigns across various channels
• Comfortable interacting with senior executives and clients, demonstrating diplomacy, professionalism, and confidence
• Demonstrated ability to work independently and collaboratively in a team environment
• Strong analytical skills for compiling and organizing metrics and reporting data
• High level of initiative, work ethic, and willingness to support various functions as needed
• Proven track record of creative contributions, problem-solving, and improving team efficiency and productivity
• Sound judgment and decision-making abilities under pressure
• Work authorization (required)

In addition to base compensation, significant incentive pay and full benefits packages are available.

Annual salary range: $100,000 - $110,000

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wireless Services, Telecommunications, and Communications Equipment Manufacturing

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