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Ursus

B2B Product Marketing Manager

Ursus, San Jose, California, United States, 95199

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JOB TITLE: 36234411 LOCATION: : Open to SF & NY Locations (Hybrid) PAY RANGE: $83.00 - $93.66/hr DURATION: 6 months

COMPANY: Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.

Job Description: We’re looking for a senior-level B2B Product Marketing Manager to cover a 7-month maternity leave. This role is highly tactical and focused on owning the audience-to-product connection—translating customer needs into product requirements and managing day-to-day alignment with cross-functional partners, particularly Product. This is not a messaging or campaign role. This person will work behind the scenes to ensure our Enterprise and Corporate products reflect real-world use cases, workflows, and adoption needs.

Core Responsibilities:

Connect Audience Insights to Product Development Gather and synthesize feedback from Sales, Support, and field teams

Document key customer pain points, jobs-to-be-done, and emerging use cases

Create actionable product requirement briefs for review with Product Managers

Track changes in audience needs and communicate trends to internal teams

Maintain Product Readiness by Segment Monitor the product roadmap and flag features relevant to the segment

Participate in product planning and design reviews as the audience advocate

Ensure upcoming features address real segment workflows and expectations

Maintain a readiness tracker tied to priority initiatives

Lead Validation & Feedback Loops Coordinate validation efforts with internal SMEs and customers as needed

Identify misalignment between feature capabilities and audience needs

Share early feedback to guide product refinement or positioning

Maintain clear documentation and summaries of validation outcomes

Support Cross-Functional Alignment Share audience insights in roadmap and planning syncs

Partner with Enablement, Messaging, and Pricing teams to ensure the voice of the customer is represented

Flag strategic product shifts (e.g., AI, packaging changes) requiring audience POV

Coordinate with PMM Ops to keep deliverables and timelines on track

Key Deliverables: Product requirement briefs and audience insight summaries

Validation findings and go/no-go inputs

Readiness tracking documentation

Weekly async updates to PMM and Product stakeholders

Insight contributions to pricing, packaging, and GTM inputs

BENEFITS SUMMARY:

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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