Logo
Phaxis

Director, Brand Marketing

Phaxis, New York, New York, us, 10261

Save Job

This range is provided by Phaxis. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$175,000.00/yr - $190,000.00/yr Additional compensation types

Annual Bonus Our client, a well known beauty brand, is searching for a strong Brand Marketing Director who will be responsible for driving brand positioning, growth, and equity by overseeing marketing planning, integrated marketing campaigns, product positioning and communications, PR, and brand activations. The ideal candidate is well versed with what is happening in the beauty and fashion retail industry, digital space, new marketing trends, and current events. * This position requires on-site presence four days a week in their office in Nassau County, NY office. Responsibilities include: Strategic Leadership - Develop and own long-term brand strategies and annual marketing plans aligned with company goals. Define brand positioning, value proposition, and messaging architecture across channels. Serve as the brand steward ensuring consistent voice and experience across touchpoints. Develop processes for building, maintaining, and disseminating brand and product toolkits. Innovation & Product Development - Lead cross-functional teams in the launch of new product platforms, line extensions, and trend and permanent collection SKUs. Drive creation of product communications Analyze market trends, consumer insights, and competitive activity to identify growth opportunities. Marketing & Communications - Oversee the development and execution of 360-degree marketing campaigns, including paid media, social, ecomm, PR, experiential, and partnerships. Collaborate with agencies and internal teams on marketing plan development and execution. Prefer knowledge/experience with omnichannel marketing strategies, including retailer e-commerce and DTC. Business & Financial Management - Manage brand marketing budget. Monitor and analyze business and marketing performance in partnership with our data team to optimize marketing effectiveness and drive continuous improvement. Team Leadership - Lead and mentor a team of marketers. Develop and nurture strong and collaborative cross-functional relationships. Qualifications: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 8+ years of progressive experience in brand management, including 3+ years of team leadership. Prior experience in cosmetics or personal care industries required Demonstrated success in leading brand strategy, marketing plans, product launches, and integrated marketing campaigns. Comfort developing new processes and ways of working. Experience using data to drive decision-making. Excellent team and cross-functional leadership and communication Seniority level

Seniority level Director Employment type

Employment type Full-time Job function

Job function Marketing Industries Personal Care Product Manufacturing and Retail Referrals increase your chances of interviewing at Phaxis by 2x Inferred from the description for this job

Medical insurance Vision insurance 401(k) Get notified about new Director of Brand Marketing jobs in

Nassau County, NY . Port Washington, NY $160,000.00-$185,000.00 3 weeks ago Roslyn, NY $160,000.00-$200,000.00 2 weeks ago Port Washington, NY $170,000.00-$180,000.00 2 weeks ago Port Washington, NY $180,000.00-$190,000.00 2 months ago Regional Director of Sales & Marketing- Blue Sky Hospitality Solutions LLC, Corporate Office Uniondale, NY

Corporate Director of Sales- Corporate Office Uniondale, NY

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr