Ad Copy & Content Specialist Job at Vertex Education in Headquarters
Vertex Education, Headquarters, AZ, United States
Ad Copy & Content Specialist page is loaded
Ad Copy & Content Specialist
Apply locations Chandler time type Full time posted on Posted Yesterday job requisition id R9911Be the one who makes a difference!
At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us.
The Ad Copy & Content Specialist will be responsible for creating and writing strong ad copy and media content for various marketing channels supporting Legacy Traditional Schools enrollment marketing plans. This role is part of the creative marketing team and will work with cross functional teams to develop and own copy and content to gain exposure among parents of preK-8 students.
This role will be responsible for developing content to be used across various platforms (eMail, lead nurture, SMS, etc…) in all active and prospective markets. This role is part of the VMS Marketing team and will also work with the Academics and school leadership teams to develop copy, content, and influence our PR strategy in partnership with the external agency. This position partners closely with the creative team to enable content, visuals and marketing outputs that enhance student recruitment, family engagement, and campaign performance.
ESSENTIAL FUNCTIONS:
Public Relations & Thought Leadership:
Support PR strategies that effectively steer public opinion on Legacy Traditional Schools.
Support advertorials and short form PR in publications, including top-tier, industry and regional outlets.
Writing and/or editing press releases and other media communications.
Coordinate interviews, media briefings, and speaking opportunities for leadership and subject matter experts.
Monitor media coverage, track KPIs, and prepare regular performance reports.
Content Creation & Management:
Write clear, engaging, and brand-aligned content across platforms – websites, blogs, social media, email campaigns, ads, newsletters, flyers and more.
Build and execute eMail templates, SMS templates and campaign suite for lead nurturing to enrollment capture.
Translate complex educational topics into accessible and inspiring stories for parents, students, educators, and policymakers.
Collaborate with campuses to create testimonials - from both teachers/administrators and families - to create success stories, ads, case studies and whitepapers.
Align content with SEO best practices and organizational tone of voice.
Edit and proofread content for clarity, grammar, and consistency.
Collaborate with digital marketing and creative teams to brainstorm and execute campaigns.
Leverage new tools and technologies to enhance speed, accuracy and creativity in content curation.
Ensure AI best practices across the business and customer spectrum.
QUALIFICATION REQUIREMENTS:
Education, Certifications & Experience:
Bachelor’s Degree in English, Journalism, Communications or related field of study.
Exceptional writing and editing skills.
Display in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios.
Strong storytelling and creative thinking skills with an eye for engaging content that will resonate with existing and target customers.
Behavioral Competencies:
Flexible in thought between creative innovative and complain.
Proven analytical and quantitative skills.
Metrics and Data driven.
BACKGROUND CHECKS:
The incumbent in this position will be required to pass a criminal history background check.
Must be able to obtain and hold a valid IVP Level One Fingerprint Clearance Card at all times.
PHYSICAL REQUIREMENTS:
Travel between campuses is required from time to time.
This position requires the need to lift objects (up to 25 pounds) on occasion.
This position may require sitting for long periods at times, talking on the phone, standing, kneeling, stooping and long periods of concentration.
Local and instate travel required.
Be excited to be a part of our team and grow your career with us!
Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education.
Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.
Be supported in your work by caring leaders and team members who want you to succeed.
Be empowered to make a difference and climb higher and reach farther to change lives through education.
Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.
Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
Enhance your growth and development with mentoring and money to take training classes.
Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.
Be the one who makes a difference!
With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. Apply Today!
About Us
Founded in 2007, Vertex Education is committed to changing lives through education by providing academic, business and development services to schools nationwide.
At Vertex , three core values form the foundation of how we work with each other -- and our clients. These values are characteristics and qualities we offer to our clients, and to one another as colleagues on our quest to change lives through education. We offer to all projects and relationships the embodiment of these values: