PURPLE
Influencer Account Executive, Beauty Job at PURPLE in New York
PURPLE, New York, NY, United States, 10261
Department: Beauty
Location: PURPLE New York
Compensation: $50,000 - $60,000 / year
Description
Purple is looking for a Digital Influencer Account Executive to join our vibrant Beauty team. The ideal candidate will have experience in a similar influencer and digital role, preferably in the beauty sector. They should be adaptable, possess strong account and time management skills, and be capable of collaborating with multiple senior team leaders. This role offers exciting challenges and opportunities for professional growth in a dynamic environment where drive, enthusiasm, and a commitment to exceeding expectations are essential.
Key Responsibilities
- Cultivating organic relationships with influencers
- Negotiating paid contracts with clear deliverables
- Staying informed about the evolving influencer landscape across sectors
- Managing social media platforms including Instagram, Facebook, and TikTok
- Monitoring media channels for brand coverage and competitor activity
- Preparing accurate weekly and monthly reports for clients
- Analyzing campaign outcomes and creating summary reports
- Tracking emerging trends, initiatives, and vendors in digital space
- Understanding the media landscape across digital, print, and broadcast
- Supporting the daily operations of account teams
- Assisting with mailings, bookings, social promotions, and influencer outreach
- Preparing press releases promptly and accurately
- Managing product mailings from concept to execution
- Maintaining client communication and updates
- Participating in client meetings and documenting minutes
- Building relationships with digital influencers and bloggers
- Organizing event logistics for media and influencers
- Managing media lists and guest lists for events
- Drafting post-event press releases
- Acting as a brand ambassador and building strong client relationships
- Attending industry events to gain insights and enhance strategies
- Contributing to creative brainstorms and publicity strategies
Skills, Knowledge, and Expertise
- 2-3 years of relevant experience
- Experience in Beauty PR is preferred
- Strong knowledge of the luxury consumer industry
- Ability to manage multiple accounts effectively
- Excellent written and verbal communication skills
- Understanding of the digital landscape with creative thinking
- Team player, hardworking, and dedicated