Product Marketing & Strategy Lead – Printing Solutions

Job Summary Lead Product Marketing for Business Inkjet Printers, focusing on achieving sales, profitability, and sustainability targets, along with successful new product launches. Ensure adherence to company systems and processes to maintain a professional and consistent business approach. Key Responsibilities Market Research Conduct market and environmental research to identify new opportunities. Convert consumer, competitor, and technology insights into strategic business actions. Data Analysis Analyze quantitative and qualitative data to uncover trends. Use statistical tools to forecast impacts on sales and pricing. Evaluate marketing efforts through ROI and trend impact assessments. Customer Intelligence Develop a deep understanding of consumer behavior and needs across various segments, including end users and channel partners. Perform segmentation analysis to align products and services with target markets. Product Planning & Management Understand product specifications in detail. Define strategy and create roadmaps for product development. Monitor product performance and manage the product life cycle. Pricing Strategy Assess and implement suitable pricing models. Adjust pricing strategies based on internal data and market dynamics. Go-To-Market Strategy Build and execute market entry strategies for product lines. Plan and manage product launch schedules. Oversee campaign execution and performance. Product Marketing & Support Develop marketing materials and sales tools. Equip the sales team with updated product and market insights. Measure and track the effectiveness of marketing campaigns. New Product Launch Coordinate with internal teams and Japan HQ on new product rollouts. Prepare marketing assets such as brochures and digital content. Deliver training and product briefings to regional sales teams across Southeast Asia. We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers. Wecruit Pte Ltd EA License No. 20C0270

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