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Property Leads, LLC

Property Leads, LLC is hiring: Head of Programmatic Media & Audience Targeting i

Property Leads, LLC, California, MO, United States, 65018

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Head of Programmatic Media & Audience Targeting

About Property Leads

Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals. We’re a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy.

Role Overview

We are seeking a strategic and highly technical Head of Programmatic Media & Audience Targeting to own and scale our programmatic marketing efforts. You’ll lead our investment across DSPs and leverage CMP/DMP platforms to build precise audiences of homeowners looking to sell.

This is a high-impact, senior-level role for someone with deep experience building successful programmatic campaigns using 1st-, 2nd-, and 3rd-party data. You will have end-to-end ownership of campaign strategy, execution, and optimization—without needing to manage a large team.

If you’ve built profitable paid media funnels at scale and thrive in a lean, performance-obsessed startup environment, this role is for you.

Key Responsibilities

Channel Strategy & Execution

  • Own the strategy, setup, and scaling of programmatic media buying across platforms like The Trade Desk, DV360, and other DSPs.

  • Build and manage targeting strategies using CMPs/DMPs (e.g., LiveRamp, Lotame, Segment) to find homeowners ready to sell.

  • Develop and iterate high-performing funnel structures and campaigns optimized for lead volume and ROI.

Audience Data & Targeting

  • Design and activate audience segments using first-party CRM data, lookalike models, and third-party intent datasets.

  • Collaborate with data teams to onboard and refresh audience cohorts across platforms while ensuring data compliance.

  • Leverage behavioral, demographic, and geographic signals to isolate high-converting seller profiles.

Performance Optimization & Reporting

  • Monitor campaign performance in real time to hit CPL, ROAS, and quality goals.

  • Build and manage dashboards to track performance across creatives, audiences, placements, and geos.

  • Conduct rigorous A/B testing on messaging, frequency, landing pages, and retargeting logic to improve results.

Cross-Functional Collaboration

  • Partner with growth, sales, and engineering to optimize the full lead lifecycle from ad click to conversion.

  • Provide feedback loops from performance data to creative, messaging, and broader marketing strategy.

What We’re Looking For

  • 5–10+ years experience in performance marketing with a focus on programmatic media buying and audience-based targeting.

  • Demonstrated success driving scalable, profitable campaigns using DSPs and data onboarding tools.

  • Deep knowledge of campaign architecture, bid strategies, lookalike modeling, and media attribution.

  • Experience targeting homeowners or audiences in high-intent verticals (real estate, mortgage, insurance, home services, etc.).

  • Ability to work autonomously, execute rapidly, and continuously optimize with a testing mindset.

Bonus Skills

  • Hands-on experience with platforms like The Trade Desk, DV360, LiveRamp, Neustar, Lotame, BlueKai, or Segment.

  • Familiarity with GA4, Looker, or similar BI/analytics tools.

  • Prior experience in lead generation funnels, paid search, or conversion rate optimization.

  • Exposure to real estate, insurance, or home services performance marketing.

Why Join Property Leads?

  • 100% remote

  • High-growth company with major upside and direct impact

  • Results-driven culture—no micromanagement, just ownership

  • Opportunity to build and lead a critical performance function

  • Work with a collaborative, motivated team solving meaningful problems in real estate investing

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