JF Restaurants is hiring: Audio Visual Sales Diector in New York

Join to apply for the Audio Visual Sales Diector role at JF Restaurants

2 days ago Be among the first 25 applicants

Join to apply for the Audio Visual Sales Diector role at JF Restaurants

Direct message the job poster from JF Restaurants

People Development | Business Management | Leadership

We are seeking a highly motivated and experienced Audio and Visual Sales Director to lead the audiovisual sales function for our premier event venue & restaurants. This is a sales-driven role that bridges technical production expertise with high-touch client service, tailored to concerts, large-scale productions, and corporate events. You’ll collaborate closely with the hotel’s sales and events teams to scope, quote, and close AV packages that align with our high standards of production and hospitality.

The ideal candidate has deep industry relationships, fluency in current AV trends and technologies, and a strong grasp of pricing structures and vendor networks. They are equal parts salesperson, technician, and trusted advisor—able to communicate complex needs simply and deliver solutions seamlessly.

Key Responsibilities

• Lead AV sales efforts for the venues, from client inquiry through contract execution
• Develop and deliver detailed AV proposals and quotes in partnership with the hotel sales team & Technical Director
• Serve as the subject matter expert on all AV, sound, lighting, and video systems used for events
• Maintain current vendor relationships while identifying and sourcing new production partners as needed
• Negotiate AV pricing & Packages, and work with the venue Director to manage margins & support revenue goals
• Translate client vision into technically sound AV plans, offering creative solutions to complex event needs
• Attend site visits, walkthroughs, and client meetings to provide technical expertise and sales support
• Oversee smooth handoff from sales to production teams to ensure execution matches expectations
• Track and report on AV sales performance and pipeline
• Stay abreast with industry trends, pricing benchmarks, and emerging technologies

Qualifications

• 5+ years of experience in AV sales or technical production within concerts, large-format events, or corporate event environments
• Proven track record of closing high-value AV packages and driving revenue growth
• Strong technical knowledge of professional AV systems, including audio, lighting, video, projection, rigging, and power
• Familiarity with standard industry pricing models and vendor landscape
• Existing relationships with top-tier production vendors is a strong plus
• Excellent client-facing communication skills and ability to translate technical details into layman’s terms
• Comfortable working with luxury clientele and high-profile brands
• Highly organized with attention to detail and the ability to manage multiple projects at once
• Experience collaborating with internal sales and event planning teams
• Proficiency in AV quoting software or CRM systems is a plus

Key Attributes

• Personable, approachable, and professional under pressure
• Sales-oriented with a service mindset
• Technically fluent but client-focused
• Solution-driven, flexible, and collaborative
• Salary - $120,000 – $140,000 (based on experience)
• PTO package
• Medical, Dental, and Vision
• 401K
• Dining perks across all Restaurants properties
• Opportunities for professional development

To learn more about our company, please visit: https://www.jfrestaurants.com

John Fraser Restaurants is proud to be an Equal Opportunity Employer.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Restaurants and Bars, Taverns, and Nightclubs

Referrals increase your chances of interviewing at JF Restaurants by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Get notified about new Director of Audio Visual jobs in New York City Metropolitan Area.

New York, NY $90,000.00-$110,000.00 1 week ago

New York, NY $100,000.00-$110,000.00 1 week ago

New York City Metropolitan Area $65,000.00-$85,000.00 1 week ago

New York, NY $180,000.00-$193,000.00 1 week ago

New York, NY $75,000.00-$85,000.00 1 week ago

New York, NY $85,000.00-$90,000.00 2 weeks ago

Associate Director of Audio-Visual Engineering

New York, NY $130,000.00-$160,000.00 2 weeks ago

Operations Manager - Audio Visual, Event Technology

New York, NY $65,000.00-$85,000.00 1 month ago

New York, NY $66,300.00-$70,900.00 2 weeks ago

Jamaica, NY $66,300.00-$70,900.00 1 month ago

New York, NY $75,488.00-$92,786.00 2 months ago

Z100 On-Air / Board Operator - Part Time

New York, NY $125,000.00-$145,000.00 1 week ago

Florham Park, NJ $125,000.00-$145,000.00 6 hours ago

New York, NY $43,143.00-$71,800.00 14 hours ago

Montclair, NJ $61,674.62-$67,847.09 5 months ago

New York, NY $95,000.00-$110,000.00 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr