Marketing Lead, Product Marketing Focus Job at HappyDoc in Denver

Job Title: Marketing Lead, Product Marketing Focus

Location: Denver, CO (Cherry Creek area)

Work Model: Hybrid (1–2 days/week onsite)

Reports To: Founder & CEO, Emerson Smith

About HappyDoc

We’re building “Jarvis for Vets” - HappyDoc is an AI-powered assistant for veterinary clinics, built to automate the tedium of medical record-keeping and administrative tasks. Trusted by thousands of veterinarians in the US, Canada, and Australia, HappyDoc helps veterinarians reclaim hours each day by turning voice recordings and PDFs into structured SOAP notes, insights dashboards, and workflow tasking.

Role Overview

You’ll be our first full-time marketer and the owner of product marketing at HappyDoc. Your mission: make our value crystal-clear to veterinarians and clinic operators, drive adoption of Scribe (and the emerging agent suite), and build the GTM engine that scales our next stage of growth. You’ll partner closely with the Founder, Product, Sales, and Customer teams—rolling up your sleeves across positioning, launches, website, content, lifecycle, and sales enablement.

Key Responsibilities:

• Launches & Roadmap Marketing: Own GTM for product and integration releases (briefs, naming, pages, emails, in-app, PR/partners); measure impact.
• Website & Conversion: Own homepage and feature pages, funnels, and conversion copy; run experiments to improve demo/signup rates.
• Sales Enablement: Build the pitch: narrative, one-pagers, demo flows, objection handling, ROI stories, and competitive battlecards.
• Customer Evidence: Source and ship case studies, testimonials, video snippets, and clinical outcomes; manage reference program.
• Lifecycle & Retention: Partner with CS to design onboarding, activation nudges, upsell/cross-sell plays, and re-engagement programs.
• Pricing & Packaging (with Founder): Help test packaging, tiers, and value metrics; recommend changes based on usage and win/loss data.
• Channels & Content: Own editorial calendar (blog, email, social, webinars, events); repurpose product knowledge into simple, helpful content.
• Analytics: Define success metrics (pipeline, conversion, activation, retention), instrument funnels, and report crisp outcomes.

Ideal Candidate Profile

Must‑have:

• 5+ years in B2B SaaS marketing with meaningful product marketing experience (owning positioning, launches, enablement).
• Proven ability to translate technical products into simple, benefit-led stories—strong writing and storytelling chops.
• Hands-on GTM builder: can run a launch, update the website, create sales assets, and spin up lifecycle campaigns—personally.
• Comfortable with integrations and workflow products; experience marketing to operational/clinical buyers is a plus.
• Metrics-driven and experiment-minded; you define the goal, instrument the funnel, and iterate quickly.
• Collaborative, low-ego partner to Sales/Product/CS; excellent project management and follow-through.
• Denver-based or willing to relocate; hybrid presence preferred.

Bonus:

• Vertical SaaS or healthcare experience
• Experience with pricing/packaging projects and win/loss programs.
• Portfolio with launch briefs, messaging docs, and sample enablement/content.

What You’ll Help Build

• A clear, durable narrative for HappyDoc and our agent roadmap.
• A repeatable launch engine for features and integrations.
• A website and top-of-funnel program that converts consistently.
• A customer-evidence library (case studies, clips, outcomes) that earns trust.
• Sales enablement that shortens cycles and improves win rates.
• Lifecycle programs that increase activation, adoption, and expansion.

Why Join HappyDoc?

• Be the foundational marketer: own the story, the website, and the GTM engine.
• Work on a mission that directly helps clinicians and patients—every day.
• Partner closely with a technical founder; ship fast, learn fast, and see your work in the hands of real users.
• Grow your scope into building a small, mighty marketing team as we scale.

Interview Process (High-Level)

• Intro call with Founder
• Portfolio review (samples of messaging/launch/enablement)
• Practical working session (position a feature + outline a mini-launch)
• Collaboration chats with Product, Sales/CS

HappyDoc is committed to building a collaborative, entrepreneurial, and supportive team environment. If you’re ready to help redefine healthcare for animals and support vets in doing what they do best—caring for patients—this could be your team.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Desktop Computing Software Products

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