Social Media Manager Job at Forest River, Inc. in Elkhart

Forest River, Inc., the Nation’s largest manufacturer of Recreational Vehicles, Cargo Trailers, Transit Buses and Boats has an immediate opening in it's Corporate Office.

Job Title: Social Media Manager
Location: Elkhart, Indiana
Company: Forest River, Inc.

Overview:

Forest River, Inc., is seeking a dynamic and skilled Social Media Manager to lead and execute the social media strategy for Coachmen RV, the Coachmen Owners Association (COA), and select Forest River brands. This role is instrumental in driving digital growth through high-quality content creation, proactive community engagement, strategic influencer partnerships, and data-informed performance analysis. The primary focus is to elevate Coachmen's brand visibility, cultivate vibrant and loyal online communities, and contribute directly to marketing and sales objectives.

The ideal candidate is a creative, forward-thinking communicator with a passion for storytelling and a strong command of visual media. The possess a deep understanding of platform-specific trends, tools, and audience behaviors. As a key member of the Coachmen marketing team, this individual will collaborate closely with internal stakeholders and report directly to the Coachmen Marketing Manager.

Key Responsibilities:

Content and Community Management

• Manage day-to-day social activity across all Coachmen RV and COA channels including Facebook, Instagram, TikTok, and YouTube
• Develop and maintain a structured social media content calendar aligned with brand campaigns, product launches, sales events and owner events
• Plan, shoot, and edit engaging multimedia content including interior and exterior photos, video walkthroughs, 360s, and short-form videos
• Write captions and post content that drives engagement, reflects brand tone, and supports campaign objectives
• Monitor all social platforms for community interaction, respond to comments and messages, and manage conversations with professionalism and consistency
• Collaborate with internal teams to align messaging and ensure cohesive branding across Coachmen’s digital footprint

Influencer and Ambassador Program

• Build and execute a scalable strategy to engage with influencers, ambassadors, and brand advocates within the RV and travel space
• Vet and onboard social media influencers and content creators who align with the Coachmen lifestyle and product values
• Manage relationships and content deliverables, ensuring brand representation is consistent and effective

Analytics and Performance Optimization

• Track and analyze key metrics including engagement, reach, follower growth, and conversion
• Create regular reports and deliver insights to the Coachmen Marketing Manager to support data-driven decision making
• Monitor competitor activity, platform trends, and emerging content strategies to keep Coachmen’s presence fresh and relevant
• Support paid social strategy and campaign execution; monitor performance and recommend optimizations

Attributes:

The attributes listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Creative thinker with a fresh and innovative mindset and a passion for storytelling.
• Strong attention to detail and commitment to delivering high-quality work.
• Strong project management skills with ability to juggle competing priorities.
• People oriented - proven experience working and thriving in a team atmosphere with common goals; proactively using that experience to make the whole service better - whether working with clients or with creative or developers, you can speak their language.
• Independent, creative self-starter who loves running with things while keeping others in the loop.
• Excellent written and in-person communication skills.
• Social savvy - you spend a lot of time online and stay up-do-date on new, fun trends for high-end users as well as regular people; you enjoy learning and are curious.
• Interest in camping, outdoor living and any experience and knowledge of the RV landscape is a benefit.

Perks

• Freedom to express creativity and contribute to the company's visual identity.
• Collaborative and supportive team environment.
• Opportunity for professional growth and skill development.
• Competitive salary and benefits package.

Organizational Structure

The Social Media Associate is a member of the Marketing Department and reports directly to the Brand Manager. Project management will be developed and managed directly between the Social Media Associate and Manager as part of an annual Marketing Plan. Requests coming directly from other business associates should be shared and coordinated together.

The Forest River, Inc. Marketing Department works out of offices in Elkhart, Indiana. Due to the nature of social media, this role blends in-office and time out of the office, with this time coordinated between the Social Media Associate and the Marketing Manager.

This role may periodically manage contractors. When managing others, this role may be expected to carry out managerial responsibilities in accordance with company policies and applicable laws. Responsibilities may include interviewing, hiring and training contractors; planning, assigning and directing work; appraising performance; rewarding and providing constructive feedback; addressing concerns and resolving problems.

If you are a motivated, creative individual, we invite you to join us in shaping the future of Forest River. Submit your application along with a portfolio demonstrating your skills and creativity.

Forest River, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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