Cella
Location: Houston, TexasJob Type: PermanentCompensation Range: $180,000 - 200,000 per yearOur client is seeking a strategic and execution-focused Paid Media Investment Strategist to help lead the development, deployment, and performance optimization of their corporate paid media efforts. This role plays a key part in ensuring campaigns reach the right audiences with precision, creativity, and impact.This individual will serve as the primary driver of media strategy and execution - collaborating with agencies, publishers, and internal partners to ensure media investments are smart, scalable, and aligned with our brand and business priorities.This will be a hybrid, full-time opportunity based in Houston, TX. Relocation will be considered. Expatriate assignments will not be considered.The company is unable to sponsor employment Visas or consider individuals on time-limited Visa status for this position. Responsibilities:Manage company's corporate paid media investments across audience segments.Serve as the day-to-day lead with external media agencies and key publishers to guide planning, execution, and performance tracking.Collaborate closely with Integrated Channels, Creative and Analytics teams to bring campaigns to market across paid, owned, and shared media.Optimize media spend for performance and efficiency, leveraging data and platform insights to refine tactics and messaging.Stay ahead of platform, format, and audience trends; recommend innovative opportunities that align with company's brand and business goals.Standardize media planning, reporting, and benchmarking to drive consistency, agility, and best practice adoption.Champion the use of AI and automation to streamline processes and unlock smarter investment decisions. Qualifications:Bachelor's degree in marketing, advertising or a related field.8+ years of experience in media strategy, planning, and investment (agency or brand side).Strong understanding of digital and traditional media channels, including programmatic and paid social.Experience managing external agency relationships and internal cross-functional teams.Demonstrated expertise in planning for both large audiences and small, niche audiencesAnalytical mindset with comfort in data-driven decision-making.Ability to think strategically while also managing tactical execution.Knowledge of media buying platforms, tools, and measurement frameworks.Curiosity for emerging tech, AI, and trends reshaping the media landscape. Attributes:Proactiveness: A proactive and self-motivated approach, with the ability to anticipate needs and take initiative.Agility: Flexibility and adaptability to changing circumstances and evolving priorities.Team Player: A collaborative and supportive team player, with a commitment to contributing to the success of the organization.Creativity: A creative mindset, with the ability to generate innovative ideas for engaging and effective communication.JOBID: 1099951#LI-CELLA#LI-DC1#LI-Remote#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Keywords: Investment Specialist, Location: Houston, TX - 77002