Local SEO Specialist - Charlotte, NC, Mid-Level Job at Jobright.ai in Charlotte

Local SEO Specialist - Charlotte, NC, Mid-Level

Join to apply for the Local SEO Specialist - Charlotte, NC, Mid-Level role at Jobright.ai

Local SEO Specialist - Charlotte, NC, Mid-Level

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Join to apply for the Local SEO Specialist - Charlotte, NC, Mid-Level role at Jobright.ai

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Job Summary:

Market My Market is a company that delivers customized marketing campaigns and is seeking a Local SEO Specialist to optimize clients' Google Business Profiles and enhance local SEO performance. The role focuses on improving clients' visibility in local search results and driving data-driven marketing strategies, managing over 200 Google Business Profiles.

Responsibilities:

• Conduct SEO opportunity research including Share of Voice and keyword analysis.

• Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency.

• Assist in the creation, maintenance and ongoing optimization of Google Business profiles.

• Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives.

• Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.

• Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.

• Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.

• Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.

• Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

Qualifications:

Required:

• 4 years of local SEO experience

• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.

• Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.

• Practical experience managing Google Business Profiles.

• Proven track record of success in driving organic search growth and improving website performance

• Proficient in complex analytical problem-solving.

• Possess a competitive drive and a strong desire to learn.

• Thrive in a fast-paced and dynamic environment.

• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Preferred:

• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is a plus.

Company:

Market My Market offers organic and paid lead system, web design site optimization and content services. Founded in 2012, the company is headquartered in Maitland, Florida, USA, with a team of 11-50 employees. The company is currently Early Stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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