INTELLISWIFT INC
Job Title: B2B Performance Marketing Specialist
Location: San Francisco, CA
Duration: 3 months
Contract Type: W2 only
Pay Rate: $31.70/Hour
Job Description
Duties
- We are seeking a strategic and results-driven paid search, programmatic display and social marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms.
- This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders.
Key Responsibilities:
Strategic Development:
- Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of business.
- Identify new opportunities and implement best practices to optimize performance.
- Lead international strategies to ensure proper execution and alignment with the marketing strategy.
Campaign Management:
- Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
- Deliver regular paid search and display reports to track performance and inform future strategies.
- Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.
Cross-functional Collaboration:
- Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and global marketing organizations.
- Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs).
- Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, etc.
Required Skills
- Results-oriented with a focus on continuous improvement and a commitment to ""Always Be Testing.""
- Dedicated to delivering high-quality work that has a meaningful impact on the business.
- Thrives in fast-paced environments and works well both independently and as part of a team.
- Quick to learn and adapt to the constantly changing marketing industry.
- Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
- Capable of explaining technical concepts clearly and effectively to non-technical audiences.
- Excellent written and verbal communication skills.
- Proven ability to think creatively, stay self-directed, and meet deadlines.
- Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
- Demonstrated success in creating and executing advanced media plans and strategies.
Education
- 3-5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable results.
- Extensive hands-on experience in Google Ads, Microsoft/Bing Ads and other search engines
- Extra bonus to have hands-on experience in DV360, Adobe AdCloud Display, YouTube, Meta.
- Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud or similar systems.
- Comprehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote products.
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