Director, Digital Marketing

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Excelligence Learning Corporation provided pay range

This range is provided by Excelligence Learning Corporation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$115,000.00/yr - $155,000.00/yr

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Job Title: Director of Digital Marketing

Reports To: Vice President, Brand Strategy

Overview

The Director of Digital Marketing will lead Excelligence’s digital marketing strategy and execution across brands, with a focus on Discount School Supply and Really Good Stuff. This role drives full-funnel campaigns across paid, owned, and earned digital channels, supporting customer acquisition, engagement, and lifetime value.

Key Responsibilities

• Develop integrated digital strategies aligned with brand positioning and revenue goals.
• Lead digital activation for brand campaigns across multiple formats and platforms.
• Define channel mix and budget allocation by brand to optimize ROAS and LTV.
• Manage digital campaigns across paid search, social, programmatic, display, affiliate, influencer, and video.
• Direct SEO/SEM initiatives and lifecycle marketing (email, SMS, push).
• Oversee content strategy, site optimization, and UX personalization.
• Leverage customer and product data with AI tools to drive personalization.
• Support integration of the marketing tech stack for real-time content delivery.

Analytics & Optimization

• Own performance dashboards, ensuring data transparency and campaign effectiveness.
• Optimize campaigns based on ROAS, traffic quality, and behavior insights.
• Lead A/B testing and performance reviews across channels.

Cross-Functional Collaboration

• Partner with eCommerce, Creative, Brand Strategy, and Merchandising teams.
• Align campaign timing with brand storytelling and catalog planning.
• Manage agency and vendor performance across media, SEO, and automation.

Qualifications

• Bachelor’s in Marketing, Digital Media, or related field; Master’s preferred.
• 8+ years in digital marketing across DTC and retail channels.
• Expertise in media planning, paid and organic digital, email/SMS, and affiliate.
• Strong analytics, attribution, and customer segmentation experience.
• Experience with martech stacks, CRM, and personalization tools (Salesforce, Bloomreach, PowerDigital preferred).
• Strong leadership, communication, and project management skills.

Preferred Attributes

• Experience with early childhood and K–12 customer journeys.
• Knowledge of catalog marketing integration.
• Data- and storytelling-driven approach to customer relationships.
• Innovative, trend-aware mindset.

Equal Employment Opportunity (EEO)

Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.

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Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

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Inferred from the description for this job

401(k)

Vision insurance

Medical insurance

Paid paternity leave

Paid maternity leave

Tuition assistance

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