VP of Marketing

Join to apply for the VP of Marketing role at Double Good

Join to apply for the VP of Marketing role at Double Good

Double Good's mission is to create joy. We create joy with our delectable and award-winning popcorn. We create joy with our easy-to-use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation which hosts Double Good Days events across the country to bring all-ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission.
In recent years, Double Good has seen 40% year over year growth, and we're excited about our future! We're excited about the possibility of you joining our mission. We are looking for a VP of Marketing to join our growing team.
Location - This is a hybrid role based out of our downtown Chicago office, with occasional onsite work at our Elmhurst and Burr Ridge locations as needed.
About the role:

• Develop and implement marketing's strategic vision and roadmap that aligns with business objectives
• Develop and manage marketing budgets, allocating resources effectively to optimize spend
• Lead and mentor the marketing organization, providing prioritization, coaching and growth opportunities
• Develop and implement multi channel marketing campaigns across channels to reach key audiences and drive desired behaviors
• Approach marketing in a full-funnel manner, thinking about acquisition, engagement, retention, and win-back across key audiences to fuel the flywheel
• Collaborate effectively with cross-functional leaders and communicate upward effectively
  

Experience & Skills we value:

• Strategic Planning and Execution: Ability to develop and implement comprehensive marketing strategies that align with business objectives and drive growth.
• Leadership and Team Development: Proven experience in leading and mentoring marketing teams, fostering a collaborative and high-performance culture.
• Data-Driven Decision Making: Proficiency in analyzing marketing data and metrics to inform strategy and optimize campaign performance.
• Digital Marketing Expertise: In-depth knowledge of digital marketing channels, including Paid Media, CRM, social, and owned channels.
• Brand Management: Experience enhancing brand identity and ensuring consistency across all marketing channels.
• Communication and Interpersonal Skills: Strong verbal and written communication skills to effectively convey marketing strategies and collaborate with stakeholders.
• Budget Management: Competence in managing marketing budgets, allocating resources efficiently, and ensuring cost-effective strategies.
• Project Management: Skill in overseeing marketing projects from conception to completion, ensuring timely delivery and alignment with objectives.
• Adaptability and Problem-Solving: Ability to adapt to changing market conditions and solve complex marketing challenges creatively and effectively.
  

Requirements:

• Required Education: Bachelors degree required
• Preferred Education: Masters degree
• 10-15 years of experience across consumer start-ups and established organizations, overseeing $XXM in annual marketing budgets
• Minimum of 5 years in senior leadership positions managing teams of 5+ people
• Experience in marketplaces, fundraising, and youth-centric brands is a plus
• Experience across all marketing channels including Paid Media, CRM (email, push, in-app, SMS), owned.
• Experience partnering closely with a product tech organization
  

Equal Pay Disclosure(s):
We're on a mission to create more joy in people's lives, and that includes our internal employees. We create a place people love to be a part of, where people can discover and practice their unique skill sets, a place where they can contribute and do their best work. We do this by offering our employees a competitive compensation & benefits plan.
Base Pay range for this position:

• $175,000 - $250,000
• Target Annual Bonus: 25% of base salary
  

The final discretionary compensation that will be offered for this role depends on a variety of factors, including job-related knowledge, skills, experience, and market location.
Benefits:

• Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate's needs. We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!).
• Visit the Careers page on our website for more information at

Double Good is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity. Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability. The EEO is the law and is available here . Right to Work Statement ( English and Spanish ).

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing and Food and Beverage Manufacturing

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