Senior Manager - B2B Marketing, Digital
Weber Shandwick - Baltimore
Weber Shandwick is seeking a talented Senior Manager, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.
Working in our hybrid model - a mix of remote and onsite work - you'll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC - embracing our values of curiosity, inclusion, courage, and impact. Our Baltimore office is a part of the agency's South business unit, including Atlanta and DC.
On any given day, you'll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on paid campaigns, and/or helping to launch a podcast. You'll bring a background in digital strategy and experience managing integrated projects including websites, social, mobile, and email campaigns.
The ideal candidate will be highly collaborative, solutions-oriented, and passionate about digital innovation and storytelling across digital platforms, including constructing nurture journeys and content production concepts. If this describes you, let's talk!
Responsibilities
- Develop and implement integrated marketing strategies for major campaigns, product launches, and digital assets for leading brands, utilizing paid, owned, and earned media.
- Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for long sales cycle audiences.
- Conduct research for market landscape, personas, competitors, content, and target audiences.
- Serve as a lead business marketing strategist for key clients and internal teams.
- Brainstorm and pitch compelling ideas for performance marketing campaigns and projects.
- Guide the development of creative and editorial assets to resonate with target audiences and ensure effective channel use.
- Manage multiple projects simultaneously, overseeing budgets and staffing.
- Coordinate with internal teams on editorial planning, content creation, paid media, analytics, and social strategy.
Qualifications
- 6-8 years of experience in digital communications and marketing, with a strong grasp of integrated strategies.
- Experience with a digital marketing or agency environment is strongly preferred.
- Experience in energy, technology, manufacturing, healthcare/pharma, or similar sectors.
- Proven expertise in B2B and/or integrated digital campaigns.
- Background in demand generation, lead generation, sales enablement, ABM, and email marketing.
- Experience with B2B automation platforms and MarTech tools like Salesforce, Marketo, Pardot.
- Excellent written and verbal communication skills.
- Comfort working with senior clients and cross-functional agency teams.
Additional qualities include strategic thinking, effective communication, storytelling ability, teamwork, passion for high-quality work, technical proficiency, attention to detail, and a growth mindset.
We also value experience in developing comprehensive digital strategies, conducting market and content research, and staying current with industry trends.
Weber Shandwick offers a comprehensive benefits package including health coverage, 401k, tuition reimbursement, wellness stipends, flexible holidays, disability insurance, family leave, and more.
We are an Equal Opportunity/Affirmative Action employer. For accommodations during the application process, contact
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