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Company Description
Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ((Euronext Paris FR , CAC 40), Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Company Description
Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ((Euronext Paris FR , CAC 40), Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Overview
We are seeking a visionary and strategic Vice President of Performance Content to lead our growing Performance Content practice. This role will drive thought leadership, innovation, and operational excellence across Publicis agencies, helping elevate how we deliver and evolve SEO, AI Search, and content-driven performance solutions for clients.
The VP will serve as the senior-most leader responsible for performance content strategy, practice development, cross-agency enablement, client growth, and team leadership. They will also be a key player in developing next-generation search solutions across emerging AI platforms.
Responsibilities
Practice Development
- Lead the strategic vision and development of the Performance Content practice across Starcom clients.
- Maintain deep expertise in the evolving organic search and AI-powered answer engine landscape to guide innovation.
- Own and evolve frameworks, methodologies, and tools that support SEO, conversion optimization, and AI/Generative Engine Optimization (GEO).
- Serve as a senior subject matter expert supporting new business.
- Cultivate strong partnerships with SEO and AI search technology platforms.
- Identify new products and offerings that drive value and growth.
- Support internal education, enablement, and advocacy to drive understanding and adoption of modern search strategies.
- Oversee development and transition plans from legacy content platforms or models.
- Partner with senior agency and client leaders to deliver scalable, high-impact SEO and AI search solutions.
- Ensure the quality and performance of strategic deliverables, content optimization plans, and reporting frameworks.
- Guide agencies through SEO transformation efforts, including integration with AI search and emerging platforms (YouTube, TikTok, Reddit, etc.).
- Present performance content vision to C-level stakeholders.
- Lead, mentor, and grow a high-performing team of performance content strategists and SEO specialists.
- Provide strategic coaching to elevate team capabilities in technical SEO, content optimization, AI Search, and analytics.
- Support hiring, career path planning, and ongoing performance management of team members.
- Encourage a collaborative, cross-functional culture across agencies for shared learning and knowledge