Assistant Vice President of Global Marketing Job at Chicago Headquarters in Chic
Chicago Headquarters, Chicago, IL, United States, 60290
Assistant Vice President of Global Marketing page is loaded
Assistant Vice President of Global Marketing
Apply remote type Hybird locations Chicago time type Full time posted on Posted Yesterday job requisition id R-000129Status: Full-time, exempt
Schedule: M-F, 8.30a.m. – 4.30p.m, including occasional evening and weekend work based on business needs/position requirements
Note: This is an exempt position and there may be a need to work outside of core hours based on the essential duties and responsibilities of the position
Reports to: Vice President of Global Marketing & Institutional Relations
Direct/Indirect reports:
Director of Branding
Brand Coordinator
Marketing Assistant
Art Director
Creative Project Manager
Director of International Marketing, SAF
Digital Marketing Manager, SAF
Digital Marketing Coordinator – Global Marketing
Product Owner, International Websites
Marketing Department Website Application & Platform Manager (China)
Marketing & Communication Specialist (Japan)
Marketing Coordinator, SAF (Korea)
Assistant Director of Web Strategy & Development
Lead Web Developer
Web Developer
Drupal Developer
Digital Marketing Manager
Web Content Specialist
Digital Marketing Coordinator
Start date: ASAP
Location: Chicago – Hybrid Preferred; Remote Location Possible
About Us:
IES Global, headquartered in Chicago, is a not-for-profit study abroad and internship provider dedicated to transforming the lives of nearly 10,000 students annually through unparalleled study abroad experiences. We offer 400+ programs in 85 locations worldwide, partnering with 500 colleges and universities to create authentic educational experiences that exceed expectations.
IES Global comprises a collective of brands including IES Abroad, IES Internships, IES Customized & Faculty-Led Programs, and the Study Abroad Foundation (SAF). We champion meaningful academic and cultural education, integrate perspectives, prioritize student health and safety, and strive to better the world through our Global Good Commitment.
For 75 years, we have been a trusted leader in global education. We are committed to expanding access to study abroad, fostering a sense of belonging for everyone at IES Global, and building cultural competence among our students, partners, and staff worldwide.
When all people feel included and valued in the workplace, our work environment is enhanced, and our mission becomes more achievable. At IES Global, that looks like proudly bringing together top talent from across the globe with varying perspectives and expertise and enabling them to thrive at work.
Join us and become part of a community dedicated to creating global leaders and life-changing experiences.
Summary of Position:
The Assistant Vice President of Global Marketing oversees all IES Global Marketing efforts—from digital marketing and website management to branding, design, and publications—to enhance brand positioning and drive student engagement. Their strategic marketing leadership spans IES Global, IES Abroad, IES Internships, Customized & Faculty-Led, and Study Abroad Foundation business lines.
While directly managing the IES Global Marketing team and budget, the AVP of Marketing leads short-and long-term strategies to innovate and leverage our presence in the field of study abroad, all while keeping the student experience at the forefront.
Essential Job Responsibilities & Duties:
DEPARTMENT MANAGEMENT & ORGANIZATIONAL LEADERSHIP
Lead a high-performing IES Global Marketing team, including IES Abroad and Study Abroad Foundation marketers
Directly supervise the following employees, including managing performance, monitoring/assigning workloads, conducting performance reviews, providing feedback, training, setting goals, managing employee relations and issues, managing time off requests/absences and work with Human Resources as needed:
Director of Branding
Art Director
Director of International Marketing, SAF
Assistant Director of Web Strategy & Development
Digital Marketing Manager
Foster a supportive, inclusive, and collaborative environment in which people do their best work.
Participate fully and productively in select IES Abroad committees, working groups, and other governance bodies (New Centers team, protocols, Crisis Management Team, New Programs Development team)
Develop, advocate for, and manage annual marketing budget
Manage contracts and partnerships with 3 rd party marketing partners, including advertising, analytics, SEO, production, and web development partners
Set standards and development for Marketing managers, including empowering employees to identify approaches to reach goals and enhance organizational performance
Represent marketing, web applications, and student journey across all levels of the organization
Develop positive and effective working relationships and alignment with leaders across other departments, including College Relations, Advising, Enrollment, IT, Academics, and more
Evaluate existing team processes and develop new processes as needed to ensure optimal team efficiency and efficacy.
Actively participate in weekly Marketing Executive Team meetings
Collaborate with Director of Strategic Communications to establish and maximize comms and marketing synergies
Build alignment and collaboration with recruiting efforts to maximize impact with shared audiences
Serve on Crisis Management Team to approve messages and provide marketing expertise
Play an integral role in ensuring CRM system and structure are optimized for marketing goals
STRATEGY & ANALYTICS
Establish goals for Marketing department, including translating company-wide goals into marketing tactics
Analyze market, competitors, and industry trends to ensure competitive optimization of marketing efforts
Drive strategies for core marketing efforts, including paid and organic, web experience, print materials, email, social media, content creation, and more.
Establish routine measurement of marketing efforts, to ensure data-informed decision making and transparency around efficacy of efforts
Build alignment with Chief Data Officer and routinely collaborate on marketing and enrollment data as a significant part of institutional data
Routinely present marketing data to President and Vice President of Global Marketing
ADVERTISING
Manage all online advertising, on-campus advertising, and print campaign strategy and budget.
Supervise advertising team to successfully maximize paid outreach, which includes directing all online advertising, on-campus advertising, and print campaigns, including determining best placement opportunities, media buying and placement, and budget planning and supervision for IES Abroad, IES Internships, and IES Abroad Customized Programs.
Orchestrate management of IES Abroad’s presence on 3rd party websites, including strategy development and implementation by Director of Brand.
WEBSITE MANAGEMENT
Oversee the management and development of website applications by Assistant Director of Web Strategy & Development, ensuring timely ticket resolution for continuous development and innovative enhancement
Supervise the management of voice, user experience, and content strategy across all IES Global websites
Build cross-departmental alignment to ensure cohesive user experience across all web-based applications
Direct website budget management, advocacy, and efficiency by Assistant Director of Web Strategy & Development
DIGITAL MARKETING & STUDENT JOURNEY
Prioritize and oversee the student user experience across mediums and throughout the student journey
Supervise content planning management of Digital Marketing Manager, including maintenance of content calendars and ideation, development, and promotion of content across mediums
Set content priorities for organizational offerings, such as Focus Centers based on market interest and enrollment data
Oversee the management of organic search engine presence, ensuring synergy with paid efforts to maximize efficacy of spend and reach
With Digital Marketing Manager, orchestrate email marketing campaign strategy and CRM system-based campaigns to engage and nurture prospects through to enrollments
Collaborate with Multi-Media Marketing Manager in overseeing social media presence, paid and organic as a key tactic to achieve marketing goals
Oversee vision-setting for peer-to-peer marketing, including through our Correspondent program managed by Digital Marketing Manager (blogs), Multi-Media Marketing Manager (social correspondents), and Art Director (photo correspondents).
BRAND, PRINT & DESIGN
Oversee branding consistency across mediums and efforts, online, in-person, and in print, including a maintained style guide and brand voice
Manage Director of Brand, Director of International Marketing, and Digital Marketing Manager in consistently refining our brand and voice to competitively position our brands in the field
With Art Director, develop and implement an innovative and effective design and print strategy and implementation across catalog production, print materials, and digital design
Oversee photo and media management by Art Director and design team through Digital Asset Management structure, correspondent program, snapshot contests, and more
Lead organization-wide branding across all audiences and brands through efforts such as presentation and letterhead building, Style Guide development, staff training, cross-platform marketing input, and more
Experience & Qualifications/Skills
10+ years of marketing experience, including managing direct reports and cross- platform brand and marketing strategies
7+ years proven supervisory skills and experience
Proven managerial and leadership skills, with ability to motivate a dynamic and creative team
Strategic and innovative planning experience, including demonstrated vision-setting and the ability to think outside of the box
Excellent communication skills with proven ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences, including executive management
Proven proactiveness and results-oriented problem-solving skills
Experience with market research and data-informed strategy development. Analytical skills a must.
International Education industry-related experience highly preferred.
Education Licenses and/or Certificationsetc.
Bachelor’s degree in Marketing, Communications, or related field or equivalent work experience required
Advanced degree in related field, preferred.
Hiring Salary Range:
$165,000 - $180,000
Benefits Eligible
Yes
I ES Abroad offers a wide range of benefits for eligible employees, including health, retirement, and paid time off. Information about the benefit click on IES Abroad Benefits Guide to view.
How to Apply:
All applicants should submit an application includingcover letter,resume, andsalary requirementsby clicking 'Apply' at the top of this page.
Please visit www.IESabroad.org f or more information about working at IES Abroad. If you require an accommodation with the application process, please emailus: IESAbroad-Careers@iesabroad.org .
Equal Opportunity Employment:
IES Abroad is an equal opportunity employer and encourages applications from all qualified candidates. We strive to treat people with respect; fully utilizing employee's abilities and promoting workforce diversity.
We are proud to be an equal opportunity employer, and do not discriminate against any applicant on the basis of race, color, ancestry, sex (including pregnancy), age, national origin, citizenship, religion, marital status, disability, sexual orientation, gender identity and/or expression, veteran status, and/or any other status protected by applicable laws.