Gen Digital is hiring: Senior Paid Search Specialist (SEM) in Tempe

Senior Paid Search Specialist (SEM)

We are seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns at scale, driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals. If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment.

Key Responsibilities

• Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads.
• Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
• Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
• Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
• Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
• Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership.
• Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
• Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives.
• Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
• Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center.
• Strong understanding of digital marketing and business KPIs.
• Proven success with A/B and multivariate testing.
• Proficiency in analytics platforms; Google Analytics & Adobe Analytics experience preferred.
• Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.
• Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
• Relevant certifications (Google Ads, SA360, Microsoft Ads) required.
• Experience with automation, scripts, or bulk campaign management tools is a plus.
• Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).
• Prior experience marketing cybersecurity products is a plus.