Performance Marketing Manager - SEO/AEO Job at Expedia Group in Seattle

Performance Marketing Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Introduction to the team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.

In this role, you will:

• Track and monitor daily/weekly SEO/AEO performance metrics across all Expedia Group retail brands globally
• Identify performance anomalies and trends requiring immediate attention or optimization
• Conduct deep-dive analyses to understand key performance drivers and root causes of changes
• Execute tactical optimizations and support investment allocation decisions across markets and products
• Create and maintain performance dashboards and reporting in Tableau for stakeholder visibility
• Prepare weekly and monthly performance summaries that enable teams to make informed decisions
• Partner with SEO Product Managers to implement performance improvements and test new strategies
• Support the forecasting process by providing historical performance data and trend analysis
• Collaborate with Analytics team to understand cross-channel impacts on organic search performance
• Work with Finance partners on ROI analysis and budget tracking for SEO initiatives

Experience and qualifications:

• 3-5+ years of experience in digital marketing, analytics, or performance management in a fast-paced commercial environment
• Bachelor's degree with analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or equivalent professional experience
• Strong understanding of SEO/SEM principles and experience with organic search performance metrics
• Advanced Excel skills with proven ability to manipulate and analyze large datasets
• Proficiency in Tableau or similar data visualization tools for creating insightful reports
• SQL knowledge required for data extraction and analysis; Python or R experience a plus
• Experience with SEO tools and platforms such as Google Search Console, SEMrush, or similar
• Excellent analytical mindset with exceptional attention to detail and accuracy
• Strong communication skills with ability to translate complex data into actionable insights
• Proven track record of identifying optimization opportunities and driving performance improvements

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.