Content Marketing Manager Job at Drive Health in Gilbert
Drive Health, Gilbert, AZ, United States, 85233
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Summary: To own and scale a full-funnel content engine that educates, inspires, and converts payers, health systems, and clinicians. Reporting to the Senior Director of Marketing, you’ll develop research-driven narratives, translate clinical expertise into compelling stories, and fuel demand for our B2B SaaS platform. This is a builder role: you’ll shape strategy, roll up your sleeves to write, and orchestrate agencies and SMEs to hit aggressive growth targets.
Key Responsibilities
- Craft and execute an end-to-end healthcare content strategy spanning SEO, thought-leadership, webinars, podcasts, social, email, and events.
- Interview clinicians, patients, and internal experts to transform complex topics into clear, compliant storytelling (e.g., case studies, whitepapers, explainer videos).
- Own the editorial calendar, ensuring timely delivery against product launches and campaign timelines.
- Optimize on-page SEO (keyword research, meta-data, schema) and off-page tactics to increase qualified organic traffic and backlinks.
- Collaborate on messaging frameworks and sales enablement assets that shorten deal cycles.
- Manage external writers, designers, and videographers; enforce brand voice, style guide, and regulatory standards (HIPAA, ADA, FDA advertising).
- Track content performance in HubSpot/GA4; iterate using data to improve engagement, MQL conversion, and pipeline contribution.
- Support conference and field-marketing teams with abstracts, booth copy, and post-event nurture sequences.
- Safeguard PHI by following internal compliance protocols and coordinating with Security & Legal teams.
- 4–6 years’ experience in B2B healthcare or health-tech content marketing—ideally for a SaaS or digital-health company.
- Demonstrable portfolio of long-form and short-form assets that moved prospects through awareness, consideration, and decision stages.
- Working knowledge of HIPAA, patient privacy considerations, and clinician reviewer workflows.
- Proficiency with CMS, marketing automation (HubSpot or similar), and basic HTML/SEO best practices.
- Strong project-management skills; able to balance strategic planning with hands-on creation.
- Exceptional writing, editing, and interviewing abilities with an eye for narrative clarity and brand tone.
- Familiarity with payer/provider buyer personas, value-based care, and reimbursement dynamics.
- Experience collaborating with clinical subject-matter experts or medical affairs teams.
- Knowledge of FDA’s “Bad Ad” program and promotional-review processes.
- Background in journalistic storytelling or patient-advocacy campaigns.
- Adobe Creative Cloud or basic video editing know-how.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Public Health
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