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Wfh4u

Social Media Lead

Wfh4u, AR, United States

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Description

We’re looking for a video-native social media lead to own our narrative across X/Twitter, TikTok, YouTube Shorts, Instagram Reels, and beyond. In this role, you will ideate, shoot, edit, and publish snackable videos that make crypto culture impossible to ignore. You will be instrumental in shaping our brand voice and driving our growth through engaging, short-form content.

Key Responsibilities

  • Lead Strategy: Design and execute a video-first social strategy that aligns with Zerion’s brand and growth goals.
  • End-to-End Production: Produce 3–5 short-form videos per week from start to finish—from concept and scripting to shooting, editing, and publishing. At least two of these videos should be specifically optimized for TikTok and Instagram Reels each week.
  • Be the Face of the Brand: Act as the on-camera voice of Zerion at conferences and in day-to-day content.
  • Translate Complex Concepts: Turn complex DeFi concepts and product releases into engaging and easy-to-understand visual stories.
  • Stay on Top of Trends: Continuously monitor trends, memes, and audio to keep Zerion at the center of the conversation.
  • Manage & Collaborate: Own the content calendar and work closely with our design, product, and community teams to ensure alignment.
  • Analyze & Iterate: Track key performance metrics (views, watch time, engagement, follower growth) and use data to iterate quickly.
  • Scale Content: Source and manage freelance videographers or motion designers when the production scale demands it.

You'll Thrive Here If You

  • Have Experience: Possess 2+ years of experience in social video creation for a brand or personal channels, with a strong portfolio to showcase your work.
  • Edit Quickly: Can edit fast using tools like CapCut, Premiere Pro, Final Cut, or DaVinci. Motion-graphics skills are a plus.
  • Are Versatile: Are equally comfortable in front of and behind the camera.
  • Understand Platforms: Have a deep understanding of platform algorithms, analytics, and growth levers.
  • Can Write: Write sharp, meme-savvy copy for threads, captions, and calls to action.

Bonus Points

  • Experience with live-streaming tools (OBS, StreamYard), 3D/AR, or platforms like Farcaster/Lens.
  • Experience with AI content creation tools.

Skills and competencies show up in different forms and can be based on different experiences, so we strongly encourage you to apply even if you don't have all the requirements listed above.

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