INKEY | B Corp is hiring: North America Influencer Manager in Hoboken
INKEY | B Corp, Hoboken, New Jersey, United States
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Influencer Manager, USA (Local Strategy & Creator Partnerships)
Location: Los Angeles or New York preferred (Hybrid)
Department: Brand Marketing / Influencer & Communications
Reports To: Global Senior Marketing Manager
Type: Full-Time
ABOUT THE ROLE
We’re looking for an influencer-obsessed, culturally fluent marketing professional to lead day-to-day execution of our U.S. influencer strategy - with a focus on meaningful relationships, high-touch gifting, and standout creator campaigns that fuel brand buzz and loyalty. You’ll be the connective tissue between social trends, storytelling, and creator collaboration - owning the local influencer scene while keeping us at the forefront of digital culture.
Influencer Gifting & PR Mailers
- Develop and execute creative seeding programs that generate brand love and UGC.
- Curate high-impact influencer lists across tiers (nano → celeb), tailored by campaign or moment.
- Own gifting logistics in partnership with vendors, warehouse teams, and internal ops.
- Track influencer pickup, earned media value (EMV), and content quality.
- Report on performance, engagement, and seeding ROI; optimize future drops accordingly.
Always-On Creator Relationship Management
- Lead day-to-day communication with influencers, agents, and managers.
- Build long-term relationships with consistent brand advocates.
- Maintain and grow a robust U.S. creator database aligned to brand values, platform focus (TikTok, Instagram).
- Identify rising talent, niche creators, and trendsetters ahead of the curve.
- Surprise & delight creators with personalized touchpoints, product drops, and IRL meetups.
- Partner with internal teams to support paid and organic influencer activations—briefing, tracking, contracting, approvals, and content monitoring.
- Ensure all creator content ladders up to broader campaign messaging and platform best practices.
- Maintain organized trackers for outreach, contracts, budgets, and results using tools like CreatorIQ, Traackr, or Tribe Dynamics.
- Collaborate with brand, social, and content teams to extend creator content across channels.
Trend Spotting & Cultural Listening
- Keep a pulse on TikTok, Instagram, YouTube Shorts, and emerging platforms.
- Flag relevant viral trends, social formats, or creator moments we can tap into.
- Bring fresh insights from creator culture, beauty communities, and youth subcultures to internal brainstorms.
- Contribute to themed mailer concepts, campaign hooks, and IRL moments rooted in cultural relevance.
REQUIREMENTS
- 5 years in influencer marketing or social-first brand marketing; beauty experience preferred
- Deep knowledge of U.S. creator landscape - especially TikTok and Instagram
- Experience with gifting campaigns, influencer list-building, and relationship management
- Skilled in using CreatorIQ, Traackr, or similar platforms for campaign management and reporting
- Ability to thrive in a fast-paced, trend-led, and creator-first environment
- Meticulous organizational skills and strong written communication
- Proactive mindset with creative POV and cultural curiosity
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Retail
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