Vero Orthopaedics Inc is hiring: Marketing Specialist in Vero Beach
Vero Orthopaedics Inc, Vero Beach, FL, US, 32966
Job Description
As experts in their fields, our specialists and orthopaedic doctors at Vero Orthopaedics apply their dedication and expertise to provide customized treatment plans focused on your needs and goals. We treat a broad range of orthopaedic and neurologic injuries and conditions and are proud to offer rehabilitative, diagnostic, and other services to keep you moving.
Since 1976, our doctors and specialized staff have been the region's experts in orthopaedic, neurologic, and rehabilitative care. With our commitment to serve the needs of each patient, we proudly offer both innovative and conservative treatments for compassionate, individualized care to members of our communities in Vero Beach, Sebastian, and the surrounding areas.
At Vero Orthopaedics, we know that our employees are our best assets when it comes to providing exceptional orthopaedic care for our patients. It is for this reason that we are dedicated to hiring the most qualified staff to uphold our standards of care.
REPORTS TO: COO
JOB SUMMARY: Develop (in conjunction with the Marketing Committee) and implement a strategy to promote the physicians, practice, and our services to the community including referring physicians and the general public. Act as a liaison to the Workers’ Comp industry including promoting the practice to industry representatives and case managers.
EDUCATION/EXPERIENCE REQUIREMENTS: BA/BS in marketing, public relations, communications or related customer service or hospitality fields is preferred or equivalent combination of experience and education. At least two years' experience in marketing for a medical practice.
SKILL SET: Strong interpersonal skills, outgoing personality. Ability to work independently with minimal supervision. Strong computer skills. Experience in a medical office a plus.
REPSONSIBILITIES INCLUDE BUT NOT LIMITED TO:
- Facilitate development, design, implementation and ongoing maintenance of practice website.
- Develop protocols and incentives to facilitate patient usage.
- Establish and maintain community relationships on behalf of Vero Orthopaedics
- Solicit and resolve issues with referring physicians that inhibit referrals. Implement tools in measuring physician referral patterns.
- Promote the practice by maintaining presence at community/employer events – Fund raisers, Work Comp events and Chamber of Commerce events.
- Facilitate physicians with administrative support in developing marketing initiatives.
- New Physicians – establish a marketing plan based on physician specialty focus and needs. Coordinate implementation and measure success.
- Facilitate community speaking events for physicians at hospitals, community gatherings, etc.
- Build cooperative relationships with Practice vendors to maximize resources for marketing communication.
- Monitor physician referrals.
- Direct production of marketing materials.
- Website materials, social media, office-wide brochures and specialized information packets based on physician subspecialty.
- Develop and implement protocols to further marketing initiatives such as patient satisfaction.
- Coordinate internal office wide social events for employees and physicians.
- Employee Appreciation Day, Employee Reward Program, Christmas Party
- Maintain company monthly newsletter
- Assist physicians and administration on other duties as requested.
WORKING CONDITIONS:
- Noise level: Moderate
- Traveling: Marketing Coordinator may need to travel frequently to cover the various duties assigned to this position. This travel will not be reimbursed by the practice.
- Hours: Marketing coordinators typically work standard office hours but are expected to attend networking events, exhibitions some of which may happen outside office hours
- Physical demands: Employee is regularly required to sit, talk or hear. The employee is also required to perform the following: standing, walking, using hands to finger, handle or feel, bending, stooping, lifting up to 20# frequently and 50# occasionally, climb or balance, kneel, crouch or crawl.
- Vision requirement: Requires ability to perform close vision, peripheral vision, adjust focus, and spend up to 4-5 hours in front of a computer.
Job Type: Full-time, On-Site
Benefits:
We offer competitive pay, medical, vision, dental, 401K, and paid time off.
Additional Requirements:
- Must pass a background check and drug screen.