Expedia Group is hiring: Content Strategy Manager, SEO/AEO/GEO in Seattle

Content Strategy Manager, SEO/AEO/GEO

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Are you an inventive, data-driven content strategist ready to shape the future of search and discovery? Are you passionate about content that stands out not only on traditional engines, but across generative AI and social platforms like YouTube? Expedia Group is looking for you.

Join our collaborative, forward-thinking content team as we move beyond SEO to optimize for next-generation search and answer engines. You'll operate at the leading edge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), crafting strategic content for top travel brands including Expedia, Vrbo, and Hotels.com and reaching audiences wherever they search, from landing pages to social media to AI-powered discovery experiences.

As a senior content strategist, you will develop and drive research-led content strategies that maximize discovery both on our platforms and beyond (YouTube, social search, generative engines, etc.). Your expertise in both search intent and content experience will help travelers get the right information in any channel. You'll partner closely with SEO, Social Media, PR, Brand, Product, and Machine Learning teams to creatively solve for emerging trends in the search landscape, experiment with innovative formats, and inform scalable content initiatives.

In this role, you will:

• Lead content research, ideation, and strategy development for AEO/GEOdriving discoverability on traditional search engines, generative/AI platforms, and social/video platforms (e.g., YouTube)
• Perform in-depth query, platform, and competitor analysis to uncover demand, intent, and emerging opportunities across web and external platforms
• Translate research and insights into actionable briefs and content recommendations across landing pages, video, social, and experimental formats
• Define and refine best practices for content optimization tailored to answer engines (including Google SGE, Bing Copilot, ChatGPT, etc.) and platform-specific algorithms (YouTube, TikTok)
• Partner with teams to co-create innovative, scalable content solutions optimized for AEO/GEO
• Collaborate with analytics and data science teams to develop KPIs, measure content performance, and inform content iteration and testing
• Stay on top of AEO/GEO, GenAI, social search, and emerging discovery technology trendstranslating insights into competitive advantage
• Produce research findings, strategy decks, and reports for both leadership and cross-functional partners
• Mentor and influence peers within the content strategy team, sharing your expertise in answer engine and generative optimization

Experience and Qualifications:

• 6+ years of proven experience in content strategy, SEO, or a related digital field, with advanced hands-on work in research and strategy
• Strong expertise in both traditional SEO and next-gen AEO/GEO
• Demonstrated results driving content performance across web, social, and AI-powered environments (YouTube, TikTok, SGE, etc.)
• Proficient in keyword research, audience and platform insights, and strategic content planning
• Deep understanding of search intent, user journeys, and content structuring for multi-platform environments
• Exceptional communicatorskilled at distilling data and insights into compelling, actionable strategy
• Experience working cross-functionally with SEO, engineering, analytics, and creative teams
• Organized and adaptable, comfortable driving multiple projects at scale in a fast-moving environment
• Passion for travel, content, technology, and staying at the forefront of digital discovery trends

Preferred:

• Experience with generative AI, LLM content projects, or social/video optimization
• Knowledge of global content, localization, and accessibility best practices

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individuals knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employees passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.