Advertising Manager (Malls) Job at PEOPLE PROFILERS PTE. LTD. in Town of Islip

Advertising & Promotions Executive /Manager

Overview
We are looking for a creative and dynamic Advertising & Promotions (A&P) Individual to join our team. This role is key in driving shopper traffic, enhancing customer experience, and supporting tenant sales through mall-wide campaigns, promotions, and events. You will also play a crucial role in sourcing and managing atrium, roadshow, and advertising space revenues.

Key Responsibilities

• Conduct market research to assess opportunities and better understand customer needs.
• Conceptualize, plan, and execute mall-wide promotions and events to boost shopper traffic and tenant sales.
• Source for potential licensees to drive Advertising & Promotions revenue through the booking of atrium spaces, roadshows, and ad placements.
• Develop, implement, and monitor the annual marketing calendar and marketing budgets.
• Plan and manage advertising, promotions, and digital marketing strategies (social media, website, in-mall directories).
• Build strong working relationships with tenants, partners, sponsors, and agencies to drive participation and ensure successful launches of campaigns.
• Track, analyse, and report on A&P effectiveness, recommending improvements for future campaigns.
• Manage social media content and engagement (contests, promotions, feedback, and comments).
• Support design and production of marketing collaterals (posters, decals, signage, displays).
• Handle administrative tasks such as procurement, financial processes, and vendor management.
• Undertake other duties assigned by the immediate supervisor or Head of Department.

Our Ideal Candidate:

• Degree in Marketing, Mass Communications, or related discipline.
• At least 2 years of experience in A&P / mall marketing, preferably from small heartland malls (e.g., F&B retailers, tuition centres, student enrichment operators, and atrium promotions).
• Experience in event management, digital marketing, and social media marketing is an advantage.
• Proficiency in design software (Adobe Photoshop, Illustrator, Canva, etc.).
• Strong knowledge of digital marketing (social media platforms, paid media buy, and analytics).
• Excellent written and verbal communication skills.
• Proactive, resourceful, and able to thrive in a fast-paced, evolving environment.
• Strong interpersonal, problem-solving, and project management skills.

Apply Now!

Send your detailed CV (Word format) to enoch.cheong@peopleprofilers.com today!

People Profilers Pte Ltd

Address: 20 Cecil Street, #08-09, Plus Building, Singapore 049705

Contact: +65 6950 9740

EA Licence No.: 02C4944

EA Personnel Reg. No.: R21100787

EA Personnel: Cheong Xiang Rui Enoch

Job Reference :L6757Y5R