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Disneyland Hong Kong

Disneyland Hong Kong is hiring: Director, Social Media in Celebration

Disneyland Hong Kong, Celebration, FL, United States

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Director, Social Media

申請 稍後繼續申請 Job ID 10129022 職位地點 Celebration, 佛罗里达州, 美國 有意工作的公司Disney Experiences 張貼日期2025/08/20

工作概要:

Disney Experiences (DX) is experiencing unprecedented expansion, requiring diverse and innovative digital marketing strategies and activations. The proliferation of digital platforms, streaming services, social media, introduction of generative AI and changing consumer habits has created a fertile ground for engaging audiences in new ways. As a result, DX is looking for a Director of Social Media to capitalize on the opportunities in and adjacent to paid, organic, and influencer/affiliate media. Reporting to the Vice President of Digital Media & Activation, you will lead our Social media practice and teams across Disney Experiences.

In this executive level role, you will lead a group of 30+ team members who are responsible for building and delivering on the Social Media strategies that drive the expansive growth expected of our Disney Experiences businesses. Your teams directly manage all paid and organic activity (~100 accounts/handles) in several ad manager platforms including Facebook/Instagram, YouTube, X, TikTok, Pinterest, Snapchat, LinkedIn, Sprinklr (organic), and Commission Junction (affiliate). You will also co-develop/lead the best approaches and structure to deliver on Social Search behaviors.

The role and teams support over 20 DX businesses; a few examples include: Walt Disney World, Disneyland, Disney Cruise Line, Aulani, Disney Vacation Club, Adventures by Disney, Nat Geo Expeditions, Disney Store (DTC ecommerce), and more. A key part of delivering for these businesses and in this role is exceptional partnership across the organization and company. You will play a critical partnership role working with our in-house Planning team, in-house creative agency Yellow Shoes, in-house Analytics team (CIMA), Marketing/Commercial Strategy (our internal clients), Synergy, Public Affairs, and Public Relations to name a few. There is also opportunity to partner across the company with other Disney business units for specific initiatives.

Responsibilities:

  • Lead DX Experiences Social (paid + organic), Disney Consumer Products Social (paid + organic), and Affiliate/Influencer Marketing.

  • Oversee large media budgets and organic strategies/delivery ensuring maximum return with our investments and efforts

  • Co-develop/lead our successful approach and structure to Social Search in both the paid and organic realms

  • Be our organizational expert on paid and organic social strategy including influencers, community management, affiliate, gen AI usage opportunities in Social, and more

  • Build exceptionally strong partnerships across DX organization with Planning, Yellow Shoes, CIMA, Synergy, Public Affairs, Public Relations, and others

  • Work on holistic social partnerships across company including Disney+ and others

  • Lead Social partner, platform, and technology vision ensuring we’re at the leading edge of what’s available and a fit for our needs

  • Manage healthy, long-term partnerships with those same Social media partners and platforms, including being a leader in Walt Disney Company cross-LOB deals

  • Chart organizational and team vision for mastering the ever-growing and complex paid/organic Social space

  • Lead, coach, and mentor your high-performing team, as well as build and nurture the next set of leaders for our organization

  • Expect and help your team deliver the most recent and relevant Social Media approaches into the organization while using data and analytics to drive decisions, optimizations, and other improvements

  • Find ways for Disney Experiences to be (when relevant) part of the cultural moment and drive cultural connection through our Social presence

Responsibilities:

  • 12+ years digital marketing experience

  • Paid social, organic social, affiliate, community management, and influencer marketing expert

  • Exceptional leadership and team management skills

  • Experience in leading edge social media approaches and advancements

  • Cross-channel expertise beyond Social and Affiliate to help guide larger digital media strategies

  • Ability to partner with many different stakeholders and priorities across the complex yet integrated DX Social Media landscape

Education

  • Four-year college degree or equivalent work experience. Marketing, Communications, Social Media, Analytics, or Statistics degree/background is a plus.



關於 Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Destinations, LLC , 其所屬的業務部門是 Disney Experiences 。

Disney Destinations, LLC是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

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