Graphic Designer/Social Media Coordinator Job at Crossland Heavy Contractors Inc

Get to Know Us

With a company built on family—by family—it’s no surprise that working here is so much more than just putting on a hard hat and work boots.

At Crossland, you join a group of Real Builders who care about bringing long-lasting facilities to our clients and providing the best culture and opportunities for our employees. With our own in-house education program, you’ll find the resources, support, and training necessary to put you on the path to success.

Benefits + Paid Time Off

When you want the best team, you offer benefits accordingly. Competitive pay, a family atmosphere, and great benefits are part of our culture of celebrating and appreciating our people.

• Health, Dental and Vision Insurance
• Life Insurance
• 401(k) retirement plan with guaranteed match
• Flexible Spending Account
• Paid time off
• Holiday pay
• Paid education opportunities

Perks

• Company Apparel
• Safety Incentives for Field Employees
• Milestone Anniversary Gifts
• Company Events (Picnics and Christmas Party)
• Diaper Bundle Program for new parents
• Flu Shots, and so much more!

Role DescriptionThe Graphic Designer / Social Media Coordinator will be responsible for creating engaging visual content and managing Crossland Heavy Contractors’ online presence. This individual will tackle design initiatives, coordinate social media strategy, and support internal and external communication efforts to strengthen the company’s brand, culture, and industry visibility. They will collaborate closely with division leadership, marketing, and project teams to ensure consistent branding and storytelling across all platforms, highlighting Crossland Heavy’s people, projects, and community impact.

Future responsibilities: Expand use of analytics to measure campaign success, inform content strategies, and refine engagement tactics. Develop long-term visual guidelines and templates for consistent branding across jobsite signage, events, and digital platforms.ResponsibilitiesGraphic Design

• Create high-quality graphics, layouts, and templates for proposals, presentations, and marketing materials.
• Design jobsite signage, banners, brochures, and digital assets in alignment with brand standards.
• Support internal and external communication initiatives with creative, visually engaging content.
• Ensure all design work reflects brand consistency and professional standards.

Social Media Coordination

• Develop and execute a content calendar for LinkedIn, Facebook, Instagram, and other relevant platforms.
• Capture and edit photos, videos, and stories that showcase projects, employees, and community involvement.
• Collaborate with project teams to gather field content and promote real-time updates.
• Monitor engagement, track analytics, and adjust strategy to increase visibility and impact.

Internal Communication and Culture Building

• Support the creation of division newsletters, announcements, and employee spotlights.
• Partner with leadership to highlight internal events, team-building activities, and cultural initiatives.
• Design branded materials to foster company culture and recognition.

Community and Industry Engagement

• Coordinate and design assets for community events, conferences, and sponsorships (e.g., golf tournaments, industry boards, charity events).
• Coordinate event photography, videography, and live social coverage when appropriate.
• Provide creative support for groundbreaking ceremonies, ribbon cuttings, and award entries.

Brand Development and Consistency

• Maintain and enforce Crossland Heavy’s visual identity standards across all touchpoints.
• Research and recommend design trends, tools, and practices to enhance brand presence.
• Collaborate with marketing to develop new concepts that strengthen brand awareness and industry positioning.

Required Skills and QualificationsTechnical Skills

• Strong proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, preferred).
• Experience with social media management platforms and analytics tools.
• Photography and video production/editing skills a plus.
• Understanding of branding, design principles, and digital marketing strategies.

Soft Skills

• Strong communication and interpersonal skills to work effectively with cross-functional teams.
• Creativity and attention to detail in both design and storytelling.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Adaptability and initiative to support evolving company needs.

Preferred Experience

• 2–3+ years in graphic design, marketing, or social media coordination.
• Prior experience in construction, architecture, engineering, or related industries is a plus.
• Familiarity with CRM or content management tools is a bonus.

EOE M/F/D/V