LinkedIn is hiring: Senior Social Media Content Producer | Social, Creator, & Pa

Senior Social Media Content Producer | Social, Creator, & Partnerships

This role will be based in NYC, Sunnyvale, Mountain View, or San Francisco.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We're seeking a highly organized and creative Senior Social Content Producer to lead the production and amplification of dynamic social content across our key platforms. In this role, you'll be instrumental in crafting compelling narratives that resonate with our audiences, drive engagement, and elevate our brand presence in real time. You will collaborate closely with social, creator, and partnership teams to produce content that aligns with cultural trends, campaign goals, and community expectationsbringing stories to life with agility and creative excellence.

Responsibilities

• Content Production: Own the end-to-end production of social content across channels such as LinkedIn, Meta, TikTok, and Reddit, ensuring alignment with brand voice and cultural relevance.
• Storytelling: Craft compelling narratives and scripts that elevate brand messaging and resonate deeply with target audiences across social platforms and markets.
• Copywriting: Craft engaging, on-brand copy for social media posts and campaigns that cater to platform nuances and audience behavior.
• Creative Collaboration: Work closely with creators, partners, and internal stakeholders to ideate, script, and produce engaging video, graphic, and written content that drives community connection and growth. Concept internal talent and influencer content for social media platforms.
• Real-Time Responsiveness: Coordinate timely content and creative responses to trending moments, audience feedback, and evolving social conversations to maintain relevance and authenticity.
• Quality & Tone Stewardship: Maintain consistent quality and tone across all social assets, balancing brand personality with audience expectations and platform best practices.
• Cross-Functional Alignment: Partner with Social, Brand, Legal, Communications, and Customer Experience teams to ensure content complies with guidelines and supports broader marketing initiatives.
• Performance Tracking & Optimization: Monitor content performance metrics and audience engagement, and establish feedback loops to inform creative decisions.
• Workflow & Tooling Management: Optimize content production processes, leveraging creative tools and platforms to improve efficiency, collaboration, and scalability.

Qualifications

Basic Qualifications

• 7+ years of experience producing content for social media or digital platforms, with proven expertise in managing end-to-end content production cycles.
• 2+ years' experience with Photoshop and editing with Adobe Premiere or Avid. Experience with After Effects and CapCut is a plus.
• Experience in shooting phone-first content at events, with talent, or in real-time moments.
• 4+ years of experience with social media platforms (LinkedIn, Meta, TikTok, Reddit) and their evolving content formats and best practices.
• 4+ years of experience with creator culture and content strategies, with the ability to apply those insights to branded content.
• 4+ years of project management and organizational skills, with an ability to juggle multiple campaigns and deadlines in a fast-paced environment.

Preferred Qualifications

• Experience working within global or matrixed organizations, managing diverse and multi-market social content strategies.
• Experience as a content creator or demonstrated understanding of creator best practices, including audience engagement, platform-specific trends, and content optimization.
• Proficiency with social listening, publishing, and content management tools (e.g., Sprinklr, Sprout Social, Khoros, Brandwatch).
• Background in editorial strategy, creator marketing, or culturally relevant campaigns that drive community engagement.
• Passion for innovation in social storytelling and building authentic brand connections in real-time digital culture.
• Experience collaborating across cross-functional teams including legal, communications, and brand to ensure content integrity and compliance.
• Exceptional communication skills, both written and verbal, with a keen eye for detail and storytelling.

Suggested Skills:

• Graphic Design
• Video Editing
• Social Content Production

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.