Paid Media Specialist Job at Nashville Public Radio in Atlanta

Partner with and support the Paid Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio.

Responsibilities

1. Billing/actualizations/Media Authorization Forms (MAF)
   • Updating MAFs throughout the year
   • Filling out actualization portion of planning documents for all channels
   • Updating invoice tracker monthly (including attaching invoices in Smartsheet) & PO Numbers
2. Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.
3. Working with Associate Managers on Dashboard and media hygiene checks
4. Supporting Associate Managers with Pacing tasks
5. Creating screenshot decks (for applicable brands) or inputting mock links into Smartsheet for IMC & MS&P visibility
6. Owning creative specifications on messaging grid for planning and execution
7. Transferring Messaging Grids to Traffic Sheets for all channels on a brand
8. Managing campaign execution documents, ensuring inputs are complete and accurate, sharing with external parties, and organizing files
9. Supporting Sr. Managers in updating JBPs with forecasts and pacing throughout the month and quarter, and updating value trackers
10. Updating the Weekly newsletter with industry trends
11. Assisting in campaign builds and creative swaps, including owning taxonomy sheets
12. Ensuring App reporting is current and includes recent data
13. Confirming receipt and proper launch of brand lift study inputs
14. Communicating with Demand Generation team based on reporting insights to optimize media
15. Sending Weekly Biddable Highlights to brand and Demand Gen teams
16. Monitoring and flagging Double Verify incidents to maintain brand safety and suitability
17. Specific channel requests: Adthena Reporting for Search, Doubleverify Site lists for Programmatic

Inspire Brands is a multi-brand restaurant company with over 32,000 locations including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC.

We are a team of hundreds of thousands committed to changing how people eat, drink, and gather, viewing food as an experience. Our purpose is to ignite and nourish flavorful experiences.