Monroe Hospital is hiring: Marketing/Business Development Dir - Public Relations

Marketing/Business Development Dir - Public Relations

Join to apply for the Marketing/Business Development Dir - Public Relations role at Monroe Hospital.

Overview

At Monroe Hospital, our dedicated team of professionals is committed to our core values of quality, compassion, and community. As a member of Prime Healthcare, a Top-15 hospital system in the United States, Monroe Hospital is actively seeking new members to join its award-winning team!

Monroe Hospital is a 32-bed community hospital located in Bloomington, Indiana. We are committed to providing superior healthcare, mindful of each patient's individuality and needs. Monroe Hospital has received the Healthgrades Patient Safety Excellence Award, placing us among the top 10% of all short-term acute care hospitals. More information can be found at www.monroehospital.com.

Responsibilities

The Director of Business Development and Marketing is responsible for organizing, directing, and managing all aspects of business development and marketing communications. This includes developing, implementing, monitoring, updating, and analyzing the organization’s strategic business development and marketing plans. In partnership with the CEO, the director will focus on increasing hospital admissions, developing clinical programs and service lines, business planning, physician and community relations, marketing, communications, post-acute strategy, and senior outreach. The role also involves creating tracking mechanisms to measure increases in volume, growth, and revenue by program, service line, or physician, as well as managing media relations, website, and social media strategies.

Qualifications

• Bachelor’s Degree in Marketing, Business Development, Communications, or a related field.
• Minimum of 7 years of experience in related fields such as business development, marketing, communications, or PR.
• At least 2 years of healthcare management experience.
• Preferably 2+ years in an acute care setting; experience in post-acute care is a plus.
• Experience with project and program management.
• Knowledge in strategic planning, marketing, media relations, and market research.
• Strong communication and leadership skills.
• Proactive, self-driven, with critical thinking skills and the ability to work independently and collaboratively.

Employment Details

Full-Time, Days Shift.

Equal Opportunity Employment

We are an equal employment opportunity employer, prohibiting discrimination and harassment based on race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, military status, genetic information, or any other protected category. For more information, visit Know Your Rights.

Additional Information

• Seniority level: Director
• Employment type: Full-time
• Job functions: Marketing and Sales
• Industries: Wellness and Fitness Services, Medical Practices, Hospitals and Healthcare

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