SEO & Digital Optimization Specialist Job at DF Supply, Inc. in Twinsburg

DF Supply is a distributor of a wide range of products, including fencing, gate automation, access control devices, fence and gate accessories, tools, agricultural supplies, and more. We’re looking for an entry-level SEO-focused content specialist to join our content team and support organic performance across our network of over 40 e-commerce websites. The ideal candidate has a foundation in keyword research, HTML formatting, and content structuring that aligns with user search behavior. This role is best suited for someone who understands how content strategy affects search visibility and is comfortable working with basic technical SEO tools and concepts.

The position involves collaborating with the content team to revise and optimize product titles, descriptions, category pages, and landing pages according to SEO best practices. Additional responsibilities include reviewing performance data, suggesting improvements for content articles, and assisting with writing content when needed. Candidates should be prepared to prioritize new product pages and assist with broader optimization projects, including structured updates to select websites on a bi-weekly basis.

This is an on-site position only - no remote

Key Responsibilities:

• Optimize product, category, and landing pages for search visibility and usability

• Apply keyword research to guide product titles, descriptions, and page layout

• Format content using HTML elements such as headers, internal links, and lists

• Adjust tone and structure based on whether the target audience is B2B or B2C

• Track performance using Google Analytics and Search Console

• Identify opportunities for improvement based on page traffic, time on page, engagement, and conversions from organic channels

• Make SEO recommendations for content articles and assist in writing them as needed

• Manage updates using content management systems and support cross-site content organization

Required Skills and Qualifications:

• Experience using Google Analytics, Google Search Console, and Ahrefs

• Basic understanding of HTML for formatting content in e-commerce environments

• Familiarity with keyword strategy and search intent across product and category pages

• Comfortable working in content management systems like Magento or similar platforms

• Clear, structured writing and editing skills

• Strong attention to detail and ability to follow formatting and SEO guidelines

• Willingness to revise content based on performance and feedback

• Self-motivated and organized with the ability to manage multiple projects and shifting priorities

Bonus Skills and Experience:

• Familiarity with Algolia or YouTube Analytics

• Experience evaluating and optimizing images and visual content for SEO

• Interest in user-experience writing or technical content organization