Physician Promotion Specialist | Marketing | Full Time Job at Henry Ford Health

Physician Promotion Specialist | Marketing | Full Time

Join to apply for the Physician Promotion Specialist | Marketing | Full Time role at Henry Ford Health

Overview

The Physician Promotion Specialist is a key member of the Physician Engagement team, responsible for developing and executing multi-channel marketing strategies to support physician and practice growth, patient acquisition, revenue enhancement, and reputation management. This role requires autonomous handling of multiple projects, with a focus on detail, interpersonal skills, and teamwork. Reports to the Director of Physician Engagement.

Key Responsibilities

• Develop and implement marketing plans for new physicians and practices, including execution and analysis.
• Coordinate CME event promotions and communications to increase attendance and awareness among medical staff and affiliates.
• Manage physician reputation promotion initiatives across the medical group.
• Gather and edit content for service line newsletters, ensuring brand consistency and timely distribution.
• Support physician marketing requests throughout the health system.
• Create and distribute marketing collateral supporting physicians and services.
• Assist in executing and measuring marketing campaigns, providing reports on performance.
• Collaborate with partners and external vendors for project needs and operational management.
• Maintain reports and presentations, ensuring brand standards are met.
• Provide copywriting and editing support as needed.
• Perform additional duties as assigned.

Qualifications

• Bachelor's degree in marketing, communications, healthcare management, or related field.
• Minimum of 2 years' relevant experience; 5 years if no degree.
• Proficiency in multi-channel marketing and digital analytics tools.
• Knowledge of digital marketing trends (CRM, social media, SEM, SEO).
• Strong organizational, project management, and communication skills.
• Experience with data analysis, reporting, and content creation.
• Healthcare experience preferred.

Additional Information

• Organization: Corporate Services
• Shift: Day
• Employment Type: Full-time