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UPS

Vice President of Marketing, UPS Digital

UPS, Atlanta

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Vice President of Marketing, UPS Digital

Join to apply for the Vice President of Marketing, UPS Digital role at UPS

Vice President of Marketing, UPS Digital

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Join to apply for the Vice President of Marketing, UPS Digital role at UPS

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
Job Description
UPS Digital is a high-growth business unit within UPS. We combine the agility of a growth-stage company with the reach and resources of a global enterprise.
Role
We are seeking a transformational, data-driven, and results-oriented Vice President of Digital Marketing to serve as the senior marketing leader for UPS Digital. This role sits on the business unit leadership team, reporting directly to the President of UPS Digital, and will be accountable for building and scaling marketing strategies that fuel growth across two fronts:

  • Core Business – Expanding our established regulated insurance and financial services portfolio.
  • Emerging Business – Accelerating adoption of high-growth SaaS and Data-as-a-Service (DaaS) offerings.
This is a hands-on leadership role — you will design, execute, and continuously optimize modern marketing capabilities, working in a lean, entrepreneurial environment while partnering closely with UPS’s corporate brand and marketing teams for alignment.
Key Responsibilities
Core Business Growth (Insurance & Financial Services)
  • Develop acquisition, retention, and cross-sell strategies to expand the core customer base.
  • Ensure compliance-aligned messaging and brand trust in regulated markets.
  • Partner with Sales on targeted campaigns for mature products with measurable ROI.
  • Optimize marketing channels to protect margins and deliver consistent revenue growth.
Emerging SaaS/DaaS Growth
  • Define and execute go-to-market strategies for new SaaS/DaaS products.
  • Build scalable demand generation,