Sony Music Entertainment is hiring: Graphic Designer, Mass Appeal in New York

Graphic Designer, Mass Appeal

Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal's ability to maximize the impact of our output. The Graphic Designer, working directly with the VP, Marketing, is responsible for supporting the label division, contributing creative assets that elevate the visual identity of our music releases and campaigns. This role focuses on designing compelling marketing decks, album/tracklist covers, social media assets, physical products, merchandise and more. Using a keen eye for detail, strong understanding of design principles and exceptional organizational skills, the Graphic Designer will contribute to a wide range of projects for both in-house and branded content across platforms.

What You'll Do

Office-first role, in office 4 days a week.

Work closely and collaborate with internal managers, ensuring strong communication and alignment on project goals

Meet all content brand guidelines and maintains a consistent visual identity

Understand each project's goals and context to create assets that build and strengthen the brand identity

Conceptualize and produce branded visuals and materials that support the label division campaigns and initiatives

Ensure all project assets are delivered on time, managing priorities and maintaining high quality under tight timelines

Supporting the head of design and broader creative team by contributing to creative brainstorming sessions and refining design concepts

Provide hands-on feedback to team, fostering growth and maintaining quality standards

Design marketing decks and presentations that effectively communicate creative concepts and campaign strategies

Contribute in designs for album covers, tracklist, packaging design, merch and social assets for music releases

Clearly articulate ideas to creative team and other department managers

Maintain excellent file organization and production-ready artwork, ensuring assets are delivered in the correct formats

Stay up-to-date on current design, music and cultural trends to keep creative work fresh, relevant and innovative

Who You Are

5+ years of experience working in Design

Advanced knowledge of Photoshop, Illustrator and After Effects, AI

Skills in creating deck presentations

Illustration and photo retouching experience are preferred

Experience designing for a variety of platforms and devices (social assets, mobile, desktop, etc.)

Exceptional attention to detail

Deep understanding of social platforms and digital storytelling

Strong grasp of design principles including typography, color, imagery, and composition

Strong problem-solving skills and ability to troubleshoot quickly

Ability to multitask, prioritize projects, and communicate progress

Knowledge of Mass Appeal culture

What We Give You

You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day

A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best

Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans

Investment in your professional growth and development enabling you to thrive in our vibrant community

The space to accelerate progress, positively disrupt, and create what happens next

Time off for a winter recess

About The Orchard

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$72,000 - $95,000 USD